Here are a few easy-to-use tools and resources to help you plan and promote your PTA membership campaign during the back-to-school season — and all year long! Check back soon for announcements on membership challenge incentives for 2017-2018 and membership training webinars. We’ll also announce the California State PTA membership goal.
2017-2018 Membership Theme “Believe in Our Children, Believe in PTA”
Membership Marketing Challenge
Take the Membership Marketing Challenge for 2017 — 2018!
Check out our 11 ideas to market your PTA. These strategies have been successful and we think you should give them a try. If you complete seven or more ideas and submit the online form, you will win our Membership Marketing Challenge! Your PTA will receive a certificate and two collector membership pins. You’ll also be entered into a drawing to win $200 for your PTA!
Deadline is March 30, 2018.
Organizing and running a PTA membership campaign can be fun — and easy! Visit our Online Training Center to access recent membership and marketing webinar recordings. Visit the training center for more videos and resources.
MEMBERSHIP TOOLBOX: NEW IDEAS TO BUILD MEMBERSHIP
Looking for new ideas to increase PTA membership at your school? How about ways to engage students or teachers in PTA? Check out these great ideas and resources:
- Membership Monday eBlasts
- Membership 101 PPT Training for Leaders
- Local Marketing Plan and Template Worksheet
- Local Goal Setting Template
- Membership Timeline
- Membership Theme Ideas
- Ways to Increase PTA Membership
- 101 Ways to Increase PTA Membership
- Ways to Encourage Teachers to Join PTA
- Ideas to Build Student Membership and Involvement
- Membership Incentives and Awards
- Sample PTA Bulletin Boards
- Membership Messaging That Works
- Share Your PTA Success Story with California State PTA
MEMBERSHIP ENVELOPES AND CARDS ARE HERE FOR YOUR PTA
- Membership envelopes are available now at a low-cost to local PTA units. Contact your district PTA to place your order today!
- Membership Cards: Cardstock membership cards are available through your district PTA. To print member names on the cardstock membership card, a downloadable Word template is available. Membership cards should be given to members at the point of sale. Remind your members to create a “PTA Profile” to gain access to national membership resources and year-round savings from PTA member benefit providers.
GRAPHICS AND VIDEOS REINFORCE OUR BRAND
UPDATED FOR 2017-2018! Social media and website graphics can help reinforce the PTA brand. Download the new graphics with the “Believe in Our Children, Believe in PTA” theme.
Social Media Graphics
- Facebook Cover Image (English and Spanish)
- Twitter Cover Image (English and Spanish)
- Profile Overlay – Show your support for PTA by adding an overlay graphic to your Twitter or Facebook profile picture. Click here to begin.
- Join PTA Today
- Small Tile Square (English and Spanish)
- Believe in Our Children, Believe in PTA (English and Spanish)
- PTA Logo — Download a PTA logo for your school.
- Good Things for Kids (Believe in PTA video coming soon)
- Engaging Families for Student Success
- Be an important part of the school
- Encourage meaningful education
- Do something that’s going to help children
- Focus on all the kids
- Feel connected to a bigger mission
- Create your own personalized video and be sure to share it with California State PTA as well! Send us your personalized video today!
FLIERS AND PRINTED RESOURCES
No need to write that invitation letter from scratch! Here’s an easy way to invite your parents, school staff and community members to join your PTA: the customizable marketing flier. Simply customize by filling in the blanks on the template, add a few photos and quotes, and save it to your computer. Your customized membership flier can be sent out electronically, or copied and distributed at PTA or community events. Print out the flier in color or black and white, attach a PTA membership envelope, and your membership campaign is on its way! Take a look at a sample flier.
Ready-to-Print Fliers and Resources
California State PTA and National PTA offer a variety of FREE resources in multiple languages – ready to download, print and share with parents and families at your school.
- Why PTA — English, Spanish, Arabic, Chinese, Tagalog and Vietnamese
- PTA vs Unaffiliated Parent Group — English only
- Today’s PTA — English and Spanish
- Today’s PTA Poster — English and Spanish
- Engagement: 15 Things You Can Do — English and Spanish
- Connect With Your School — English and Spanish
- You Are Your Child’s Advocate — English and Spanish
- Do good things for kids — JOIN PTA! — English, Spanish, Arabic, Chinese, Tagalog, Vietnamese.
PTA MERCHANDISE AND MATERIALS
Presenting a polished and professional image is important in building membership for your PTA. The PTA Store offers great marketing materials to help you promote your PTA, including a new design featuring California State PTA’s message “Connecting Families, Schools and Communities.”
MEMBERSHIP SUCCESS STORIES
We want to hear about all the great membership marketing strategies your PTA is putting into place. Share your PTA success stories with us.
MEMBER PERKS ADD VALUE FOR FAMILIES
We know people join PTA to support children and their schools. But PTA member perks can help make joining PTA an even greater value. Download and share the latest Member Perks flier with your members!
ENGLISH EN ESPAÑOL
MEMBERSHIP UPDATES FOR PTA LEADERS
California State PTA is continuing to move forward in our efforts to provide an online membership system to make joining and renewing PTA membership at the local level easier for parents, families and community members.
The Board of Directors has finalized a contract with our membership system vendor and partner, Moonlight Labs, and is moving forward to build a pilot system that will support our current structure while helping advance our membership processes into the future. We will conduct quality assurance testing with the goal of beta testing and pilot program in 2018.
As a reminder, there are no changes to PTA’s membership process and any electronic system we launch will be completely voluntary and will be in addition to our current system.
All of your feedback and input is being taken very seriously, and if a new electronic system is implemented it will enhance our current local PTA membership marketing campaigns and dues-collection process. Please feel free to send any questions or feedback to email@example.com. We will keep you posted as we progress in this important work to build membership and strengthen PTA.
- Check out National PTA’s membership-marketing materials available in both English and Spanish.
- Be sure to also reference the California State PTA Toolkit for PTA procedures and best practices.
- Looking for more information about organizing your PTA membership drive, or ways to promote it? Feel free to contact the Vice-President for Membership at firstname.lastname@example.org.
- If you need assistance in utilizing the marketing tools, please contact California State PTA.