PTA Leaders

Building Membership and Marketing PTA

The California State PTA membership theme for the 2016-2017 school year is…

Do Good Things for Kids — Join PTA

The theme is a reminder that, just by joining PTA, you are adding your voice to advocacy efforts on behalf of all children, helping your local PTA and sending a strong message that you support children and families.

Here are a few easy-to-use tools and resources to help you plan and promote your PTA membership campaign during the back-to-school season — and all year long!

MEMBERSHIP TRAINING WEBINARS

Organizing and running a PTA membership campaign can be fun — and easy!

Stay tuned for more webinar training dates and times.

 

CUSTOMIZABLE PTA MEMBERSHIP MARKETING TOOL

MarketingFlierImageNo need to write that invitation letter from scratch! Here’s an easy way to invite your parents, school staff and community members to join your PTA: the customizable marketing flier. Simply customize by filling in the blanks on the template, add a few photos and quotes, and save it to your computer. Your customized membership flier can be sent out electronically, or copied and distributed at PTA or community events. Print out the flier in color or black and white, attach a PTA membership envelope, and your membership campaign is on its way! Take a look at a sample flier.

CUSTOMIZABLE TOOL WITH PRESET STOCK IMAGES

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CUSTOMIZABLE TOOL WITH NO IMAGES — ADD YOUR OWN!

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MEMBERSHIP TOOLBOX: NEW IDEAS TO BUILD MEMBERSHIP

ToolkitLooking for new ideas to increase PTA membership at your school? How about ways to engage students or teachers in PTA? Check out these great ideas and resources:

 

MEMBERSHIP ENVELOPES AND CARDS ARE HERE FOR YOUR PTA

  • Membership Cards: Cardstock membership cards are available through your district PTA. To print member names on the cardstock membership card, a downloadable Word template is available. Membership cards should be given to members at the point of sale. Remind your members to create a “PTA Profile” to gain access to national membership resources and year-round savings from PTA member benefit providers.

TEMPLATE DOWNLOAD

 

GRAPHICS AND LOGOS EMPHASIZE OUR MESSAGE

PTA connects families and schools, and your social media and website graphics can help reinforce that key message.

 

FACEBOOK COVER IMAGE  — Be sure to use your PTA unit logo as the Facebook profile image.

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TWITTER COVER IMAGE — Be sure to use your PTA unit logo as the Twitter profile image.

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SOCIAL MEDIA PROFILE IMAGE – Show your support for PTA by adding this graphic to your Twitter or Facebook profile picture. Click here to begin.

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WEBSITE BANNERS LEADERBOARD — 728 X 90

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SMALL SQUARE — 125 X 125

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PTA LOGO — Download a PTA logo for your school!

PTA LOGO

 

CONNECTING FAMILIES, SCHOOLS AND COMMUNITIES — Download PTA’s high-resolution graphic.

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PTA MERCHANDISE AND MATERIALS

CAPTA_WebSide_PromoteYourPTA_1Presenting a polished and professional image is important in building membership for your PTA. The PTA Store offers great marketing materials to help you promote your PTA, including a new design featuring California State PTA’s message “Connecting Families, Schools and Communities.”

SHOP NOW

 

MEMBERSHIP VIDEOS HELP SPREAD THE WORD

Show a PTA membership video or public service announcement at back-to-school night or embed the videos right on your PTA website.

Create your own personalized video and be sure to share it with California State PTA as well! Send us your personalized video today!

 

PTA MEMBERSHIP CHALLENGES

Building your PTA membership can really pay off for your school. Not only will your PTA have the support of parents and families, but your PTA could qualify for awesome membership challenge incentives. Stay tuned for details for the 2016-17 school year!

 

MEMBER PERKS ADD VALUE FOR FAMILIES

PerksWe know people join PTA to support children and their schools. But PTA member perks can help make joining PTA an even greater value. Download and share the latest Member Perks flier with your members!

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ADDITIONAL RESOURCES

  • Be sure to also reference the California State PTA Toolkit for PTA procedures and best practices.
  • Looking for more information about organizing your PTA membership drive, or ways to promote it? Feel free to contact the Vice-President for Membership at membership@capta.org.
  • If you need assistance in utilizing the marketing tools, please contact California State PTA.