PTA Leaders

Building membership and marketing your PTA: Tools and resources to help your PTA grow

Here are a few easy-to-use tools and resources to help you plan and promote your PTA membership campaign during the back-to-school season — and all year long!

HOW TO ORGANIZE YOUR PTA MEMBERSHIP CAMPAIGN

Organizing and running a PTA membership campaign can be fun — and easy! Watch the video below for easy steps to building your PTA membership.

CUSTOMIZABLE PTA MEMBERSHIP MARKETING TOOL’S NOW IN WORD

MarketingFlierImageNo need to write that invitation letter from scratch! Here’s an easy way to invite your parents, school staff and community members to join your PTA: the customizable marketing flier. Simply customize by filling in the blanks on the template, add a few photos and quotes, and save it to your computer. Your customized membership flier can be sent out electronically, or copied and distributed at PTA or community events. Print out the flier in color or black and white, attach a PTA membership envelope, and your membership campaign is on its way! Take a look at a sample flier.

CUSTOMIZABLE TOOL WITH PRESET STOCK IMAGES

ENGLISH: PTA VERSION   ENGLISH: PTSA VERSION      EN ESPAÑOL

 

CUSTOMIZABLE TOOL WITH NO IMAGES — ADD YOUR OWN!

ENGLISH: PTA VERSION   ENGLISH: PTSA VERSION   EN ESPAÑOL

 

MEMBERSHIP TOOLBOX: NEW IDEAS TO BUILD MEMBERSHIP

ToolkitLooking for new ideas to increase PTA membership at your school? How about ways to engage students or teachers in PTA? Check out these great ideas and resources:

 

MEMBERSHIP ENVELOPES AND CARDS ARE HERE FOR YOUR PTA

Membership envelopes are available now at a low-cost to local PTA units. Contact your district PTA to place your order today! Two options for membership card delivery:

  • Traditional cardstock membership card option: This hard copy version can be mailed, given to the member at point-of-sale, or sent home to the member with their child. Cardstock membership cards are available through your district PTA. To print member names on the cardstock membership card, a downloadable Word template is available.

TEMPLATE DOWNLOAD

  • Digital membership card option: California State PTA is now offering the option to distribute digital membership cards to your members instead of paper cards. For the 2015-16 membership year, units can either distribute the paper membership cards, the new “e-cards” or a combination of the two. PTA unit leaders can customize and distribute e-cards to their members by email. Members can then save the image of their personalized e-card to their smartphone or tablet device and carry it with them, just as they would a traditional paper card. The digital cards do not need to be printed. Please contact your district PTA for more information.

Remind your members to create a “PTA Profile” to gain access to national membership resources and year-round savings from PTA member benefit providers.

 

MARKETING YOUR PTA: MAKE IT PERSONAL

Parents want their PTA to be local and personal, serving and supporting their children and the programs at their school. Download a quick “Messaging That Works” reference sheet for a few message points when communicating with parents about the importance of joining PTA.

 

GRAPHICS AND LOGOS EMPHASIZE OUR MESSAGE

PTA connects families and schools, and your social media and website graphics can help reinforce that key message.

 

FACEBOOK COVER IMAGE  — Be sure to use your PTA unit logo as the Facebook profile image.

ENGLISH   EN ESPAÑOL 

 

TWITTER COVER IMAGE — Be sure to use your PTA unit logo as the Twitter profile image.

ENGLISH   EN ESPAÑOL

 

WEBSITE BANNERS LEADERBOARD — 728 X 90

ENGLISH   EN ESPAÑOL

 

SMALL SQUARE — 125 X 125

ENGLISH   EN ESPAÑOL

 

PTA LOGO — Download a PTA logo for your school!

PTA LOGO

 

CONNECTING FAMILIES, SCHOOLS AND COMMUNITIES — Download PTA’s high-resolution graphic.

ENGLISH      EN ESPAÑOL   

 

PTA MERCHANDISE AND MATERIALS

CAPTA_WebSide_PromoteYourPTA_1Presenting a polished and professional image is important in building membership for your PTA. The PTA Store offers great marketing materials to help you promote your PTA, including a new design featuring California State PTA’s message “Connecting Families, School and Communities.”

SHOP NOW

MEMBERSHIP VIDEOS HELP SPREAD THE WORD

Show a PTA membership video or public service announcement at back-to-school night or embed the videos right on your PTA website.

Create your own personalized video and be sure to share it with California State PTA as well! Send us your personalized video today!

 

PTA MEMBERSHIP CHALLENGES ENCOURAGE GROWTH

Building your PTA membership can really pay off for your school. Not only will your PTA have the support of parents and families, but your PTA could qualify for awesome membership challenge incentives. Here’s a quick list of our recent membership challenges from this past school year:

  • Ready, Set … Remit! Award
  • Teachers Matter … Members Matter Challenge
  • New Challenge for 2016: Kick Off to Male Membership

MEMBER PERKS ADD VALUE FOR FAMILIES

PerksWe know people join PTA to support children and their schools. But PTA member perks can help make joining PTA an even greater value. Download and share the latest Member Perks flier with your members!

ENGLISH EN ESPAÑOL

 

ADDITIONAL RESOURCES

  • Be sure to also reference the California State PTA Toolkit for PTA procedures and best practices.
  • Looking for more information about organizing your PTA membership drive, or ways to promote it? Feel free to contact the Vice-President for Membership at membership@capta.org.
  • If you need assistance in utilizing the marketing tools, please contact California State PTA.