PTA Leaders

Building Membership and Marketing PTA

The California State PTA membership theme for the 2016-2017 school year is…

Do Good Things for Kids — Join PTA

The theme is a reminder that, just by joining PTA, you are adding your voice to advocacy efforts on behalf of all children, helping your local PTA and sending a strong message that you support children and families. Plus, be sure to check out the new membership challenge for units!

Here are a few easy-to-use tools and resources to help you plan and promote your PTA membership campaign during the back-to-school season — and all year long!

MEMBERSHIP TRAINING WEBINARS

Organizing and running a PTA membership campaign can be fun — and easy!

Register for future membership webinars:

  • Mid-Year Membership Planning and Implementation
  • Continuing the Membership Excitement Year-Round
    • Tuesday, March 21, 2017
    • 7-8 p.m.

 

CUSTOMIZABLE PTA MEMBERSHIP MARKETING TOOL

MarketingFlierImageNo need to write that invitation letter from scratch! Here’s an easy way to invite your parents, school staff and community members to join your PTA: the customizable marketing flier. Simply customize by filling in the blanks on the template, add a few photos and quotes, and save it to your computer. Your customized membership flier can be sent out electronically, or copied and distributed at PTA or community events. Print out the flier in color or black and white, attach a PTA membership envelope, and your membership campaign is on its way! Take a look at a sample flier.

CUSTOMIZABLE TOOL WITH PRESET STOCK IMAGES

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CUSTOMIZABLE TOOL WITH NO IMAGES — ADD YOUR OWN!

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MEMBERSHIP TOOLBOX: NEW IDEAS TO BUILD MEMBERSHIP

ToolkitLooking for new ideas to increase PTA membership at your school? How about ways to engage students or teachers in PTA? Check out these great ideas and resources:

HOW TO MARKET YOUR PTA – AND BUILD MEMBERSHIP

FLIERS AND PRINTED RESOURCES

WhyPTACalifornia State PTA and National PTA offer a variety of FREE resources in multiple languages – ready to download, print and share with parents and families at your school.

 

MEMBERSHIP ENVELOPES AND CARDS ARE HERE FOR YOUR PTA

  • Membership Cards: Cardstock membership cards are available through your district PTA. To print member names on the cardstock membership card, a downloadable Word template is available. Membership cards should be given to members at the point of sale. Remind your members to create a “PTA Profile” to gain access to national membership resources and year-round savings from PTA member benefit providers.

TEMPLATE DOWNLOAD

 

GRAPHICS AND LOGOS EMPHASIZE OUR MESSAGE

PTA connects families and schools, and your social media and website graphics can help reinforce that key message.

 

FACEBOOK COVER IMAGE  — Be sure to use your PTA unit logo as the Facebook profile image.

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TWITTER COVER IMAGE — Be sure to use your PTA unit logo as the Twitter profile image.

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SOCIAL MEDIA PROFILE IMAGE – Show your support for PTA by adding this graphic to your Twitter or Facebook profile picture. Click here to begin.

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JOIN PTA TODAY — High-resolution graphic.

JOIN PTA TODAY

 

WEBSITE BANNERS LEADERBOARD — 728 X 90

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SMALL SQUARE — 125 X 125

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PTA LOGO — Download a PTA logo for your school!

PTA LOGO

 

CONNECTING FAMILIES, SCHOOLS AND COMMUNITIES — Download PTA’s high-resolution graphic.

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PTA MERCHANDISE AND MATERIALS

CAPTA_WebSide_PromoteYourPTA_1Presenting a polished and professional image is important in building membership for your PTA. The PTA Store offers great marketing materials to help you promote your PTA, including a new design featuring California State PTA’s message “Connecting Families, Schools and Communities.”

SHOP NOW

 

MEMBERSHIP VIDEOS HELP SPREAD THE WORD

Show a PTA membership video or public service announcement at back-to-school night or embed the videos right on your PTA website.

Create your own personalized video and be sure to share it with California State PTA as well! Send us your personalized video today!

 

JUST ADDED: NEW MID-YEAR MEMBERSHIP CHALLENGE

KidsResolve to “do good things for kids” in 2017 by adding 17 new members to your local PTA! Your PTA will be recognized at the 2017 annual convention in San Jose on the Membership Wall of Fame and with a special convention ribbon. No application is required: Simply remit dues through channels for at least 17 new members between January 1 and March 31.

And don’t forget about our ongoing challenge: DO GOOD THINGS FOR YOUR PTA MEMBERSHIP challenge with several options to qualify. Complete at least seven strategies – three required and four optional – to qualify to win money for your PTA. All PTA’s in good standing that qualify will be entered into a drawing to win one of three cash prizes: $1,500, $500 and $250. Plus, all qualifying units will receive an exclusive ribbon at convention and mention on California State PTA’s website.

LEARN MORE

 

MEMBER PERKS ADD VALUE FOR FAMILIES

PerksWe know people join PTA to support children and their schools. But PTA member perks can help make joining PTA an even greater value. Download and share the latest Member Perks flier with your members!

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MEMBERSHIP UPDATES FOR PTA LEADERS

marymembershipCalifornia State PTA is exploring potential online membership systems to make PTA membership easier

With more than 90 percent of our local PTA leaders asking for a simplified electronic membership system in last year’s Unit Leader Survey, we heard you loud and clear! We are pleased to announce that  California State PTA is exploring potential online membership systems to make joining, and renewing, PTA membership at the local level easier for parents, families and community members.

We are evaluating systems that support our current structure while helping advance our membership processes into the future. We are currently in the initial phase of vetting possible vendors to explore options which includes requests for proposals (RFP) as well as meeting and vetting possible vendors. In this initial phase, we have assembled a task force to explore options, discuss strategies and make recommendations to the Board of Directors.

This is just the first step in a long process – and we’re committed to getting it right for you and for our members! Nothing is changing to PTA’s membership process at this time and any system we launch will be completely voluntary. Units, councils or districts will not be required to use the new system.

All of your feedback and input are being taken very seriously, and if a new electronic system is implemented it will enhance our current local PTA membership marketing campaigns and dues-collection process. Please feel free to send any questions or feedback to info@capta.org. We will keep you posted as we progress in this important work to build membership and strengthen PTA.

ADDITIONAL RESOURCES