PTA Leaders

Building Membership and Marketing PTA

Here are a few easy-to-use tools and resources to help you plan and promote your PTA membership campaign during the back-to-school season — and all year long! Check back soon for announcements on membership challenge incentives for 2017-2018 and membership training webinars. We’ll also announce the California State PTA membership goal.

2017-2018 Membership Theme “Believe in Our Children, Believe in PTA”

Membership Marketing Challenge

Take the Membership Marketing Challenge for 2017 — 2018!

Check out our 11 ideas to market your PTA. These strategies have been successful and we think you should give them a try. If you complete seven or more ideas and submit the online form, you will win our Membership Marketing Challenge! Your PTA will receive a certificate and two collector membership pins. You’ll also be entered into a drawing to win $200 for your PTA!

The challenge is now closed. Winners will be announced at the 2018 California State PTA Annual Convention in Ontario.

MEMBERSHIP TRAINING

Organizing and running a PTA membership campaign can be fun — and easy! Visit our Online Training Center to access recent membership and marketing webinar recordings. Visit the training center for more videos and resources.

Membership Strategies from California State PTA on Vimeo.

MEMBERSHIP TOOLBOX: NEW IDEAS TO BUILD MEMBERSHIP

ToolkitLooking for new ideas to increase PTA membership at your school? How about ways to engage students or teachers in PTA? Check out these great ideas and resources:

MEMBERSHIP ENVELOPES AND CARDS ARE HERE FOR YOUR PTA

  • Membership Cards: Cardstock membership cards are available through your district PTA. To print member names on the cardstock membership card, a downloadable Word template is available. Membership cards should be given to members at the point of sale. Remind your members to create a “PTA Profile” to gain access to national membership resources and year-round savings from PTA member benefit providers.

TEMPLATE DOWNLOAD

GRAPHICS AND VIDEOS  REINFORCE OUR BRAND

UPDATED FOR 2017-2018! Social media and website graphics can help reinforce the PTA brand. Download the new graphics with the “Believe in Our Children, Believe in PTA” theme.

Social Media Graphics

Other Graphics

Videos

FLIERS AND PRINTED RESOURCES

WhyPTA

Customizable Fliers

No need to write that invitation letter from scratch! Here’s an easy way to invite your parents, school staff and community members to join your PTA: the customizable marketing flier. Simply customize by filling in the blanks on the template, add a few photos and quotes, and save it to your computer. Your customized membership flier can be sent out electronically, or copied and distributed at PTA or community events. Print out the flier in color or black and white, attach a PTA membership envelope, and your membership campaign is on its way! Take a look at a sample flier.

Ready-to-Print Fliers and Resources

California State PTA and National PTA offer a variety of FREE resources in multiple languages – ready to download, print and share with parents and families at your school.

PTA MERCHANDISE AND MATERIALS

CAPTA_WebSide_PromoteYourPTA_1Presenting a polished and professional image is important in building membership for your PTA. The PTA Store offers great marketing materials to help you promote your PTA, including a new design featuring California State PTA’s message “Connecting Families, Schools and Communities.”

SHOP NOW

 

MEMBERSHIP SUCCESS STORIES

We want to hear about all the great membership marketing strategies your PTA is putting into place. Share your PTA success stories with us.

STORY SUBMISSION FORM

 

MEMBER PERKS ADD VALUE FOR FAMILIES

PerksWe know people join PTA to support children and their schools. But PTA member perks can help make joining PTA an even greater value. Download and share the latest Member Perks flier with your members!

ENGLISH EN ESPAÑOL

 

MEMBERSHIP UPDATES FOR PTA LEADERS

California State PTA is continuing to move forward with its online membership system to make joining and renewing PTA membership at the local level easier for parents, families and community members.

With more than 90 percent of our local PTA leaders asking for a simplified electronic membership system in last year’s Unit Leader Survey, we heard you loud and clear! We are pleased to announce that California State PTA and Moonlight Labs are currently building out our membership system. The new system will be optional and make joining and renewing membership at local PTAs easy.

We have begun our quality assurance testing and the California State PTA Electronic Membership Task Force has identified the pilot districts to onboard into the new system. Additional districts will be added with a success-based model.

As a reminder, there are no changes to PTA’s membership process and the electronic system will be completely voluntary and an optional addition to our current system. We will keep you posted as we progress in this important work to build membership and strengthen PTAUnits, councils or districts will not be required to use the new system.

All of your feedback and input are being taken very seriously. Please feel free to send any questions or feedback to info@capta.org. We will keep you posted as we progress in this important work to build membership and strengthen PTA.

ADDITIONAL RESOURCES