Saying Welcome to All Families Comes First for Effective Family Engagement

by Kathleen Fay, California State PTA Family Engagement Commission Consultant

Family Engagement February 2023 Image

Before families are willing to partner with the school and the PTA, they need to feel that they are welcome and belong. That’s why Welcome All Families is the first of the six National Standards for Family-School Partnerships developed by the National PTA.

National PTA - National Standards for Family-School Partnerships

These standards were recently updated to better reflect the perspectives of today’s families, students, and educators. Each of the national standards includes two goals and a set of indicators that provide a roadmap that school and PTA leaders can follow to achieve those goals.

There are a wealth of resources available from both National PTA and California State PTA to help you build family-school partnerships that serve your school and community.

Standard 1 – Welcome All Families
The school treats families as valued partners in their child’s education and facilitates a sense of belonging in the school community.

In its update of this standard, National PTA emphasizes what schools can do to foster families’ sense of belonging, create opportunities to contribute, and remove barriers to participation. That includes using linguistically and culturally responsive outreach, creating opportunities for connection with marginalized families, building staff capacity, learning about families, and using family engagement data. 

The first goal under this standard is to “Build a Community of Belonging.” It asks school and PTA leaders to ponder the question: When families engage with the school and PTA, do they feel respected, understood, and connected to the school community?

Goal number two is to “Create an Inclusive Environment” and asks: Do the school’s and PTA’s efforts encourage engagement with and among the diversity of families in the community?

Click here to see the indicators for each goal under Standard #1, plus a recorded webinar that delves more deeply into the challenges and opportunities involved in welcoming all families. 

Steps Toward Meeting These Goals

School leaders play a vital role in creating a welcoming school environment, a role your PTA can advocate for. A major theme from the National PTA School Leader’s Rubric is the need for staff to receive information and training about steps they can take for welcoming all families. That can range from sharing research about the importance of family engagement to making family-school partnerships a standing agenda item in regularly scheduled meetings. They can also institute effective practices such as teacher home visits and surveys that assess whether families feel respected, understood, and connected to the school community. School leaders should also work with and support their PTA in creating welcoming events and practices.

If your PTA is serious about welcoming all families, the first step might be a bit of self-reflection. Good questions for PTA leaders to discuss, from National PTA, include the following:

  • How has our PTA invited families to be part of our mission and membership?  
  • What are the barriers to families’ full participation in PTA activities? What are we doing to remove these barriers?  
  • How do our PTA’s family engagement practices honor families’ culture, values and identities?  
  • What families and students are underrepresented in our PTA?  
  • How is our PTA learning about and responding to the experience of our families and students, particularly those who have been historically marginalized? 
  • What do families see and experience when they attend a PTA meeting or event? What messages does this send? 
  • What is the role of our PTA in making sure that all families feel like they belong to the school community? 

We’ll share each of the six National Standards for Family-School Partnerships. The California State PTA website also provides more information.

PTA Leaders Get Good News About Education Funding

by California State PTA Legislation Team

In January PTA leaders from throughout California attended an online briefing about Governor Gavin Newsom’s recently released proposal for the 2023-24 State Budget. Watch the full briefing.  Attendees heard about the implications for public education from Kevin Gordon, president of Capitol Advisors Group, a school finance expert, and a longtime friend of California State PTA. What follows is a summary of his remarks.

California State PTA January 2023 State Budget Call with Members

“This budget is amazingly good for public education!” ~ Kevin Gordon

Kevin Gordon’s enthusiastic review of the recently released budget highlighted the many investments in public education that he and the California State PTA have long advocated for: 

  • School transportation investments
  • 13.62% adjustment to schools’ base funding  through the Local Control Funding Formula (LCFF)
  • Increase in base funding for special education
  • Addition of an entire grade level (transitional kindergarten) to the K-12 system
  • Expansion of school meals
  • Expanded learning opportunities

As Gordon noted, “This is the best budget, without question, that I’ve seen in my entire career.” 

The Governor’s budget focuses on ongoing investment for TK-12 schools, and one question will be whether the economy can sustain the investment. The Legislative Analyst’s Office (LAO) in November 2022, projected $12-14 billion less revenue than the Governor’s office. “I am cautiously optimistic,” says Gordon, and he notes what could affect the prognosis is a worsening economy, but there is a safety net – the $8.5 billion education rainy day fund reserves plus the $32 billion general fund rainy day reserves. 

What is key in this budget, according to Gordon, is that the Governor preserves not just the rollout and funding, but the implementation of several multi-year programs created in recent years.        

The Governor’s proposal is based on a Cost of Living Adjustment (COLA) or inflation index increase of 8.1% (starting July 1, 2023). The LAO suggested that the inflation index would be 8.7%. The Governor’s budget seeks to ensure that the COLA is fully funded, even at the higher LAO projected rate. If fully funded, this would be the largest statutory COLA increase in recent memory.

Gordon went on to identify several areas of budget opportunity:

The Arts. 

Gordon recognized PTA’s long-standing commitment to the arts and music in public education. Two block grants went to school districts in 2022-23. One block grant was $8 billion predicated on kids that are in poverty. The other was a $3.6 billion discretionary one-time block grant, “Art, Music, and Instructional Materials.” School districts were allowed to use the latter grant to address unfunded mandates for covering retirement and pension costs. Many school districts are, in fact, using the money for pensions. 

The Governor’s budget proposes cutting off $1.2 from that one-time block grant in the middle of the 2023-24 school year, which is a problem for these districts.

Gordon views this as a proposal and suggests that the administration is open to ideas. Gordon proposes that there are appropriations for zero-emissions vehicles that could be allocated instead of the unfunded retirement costs mandate.

Proposition 28.

School district leaders are aware that Proposition 28 will provide permanent art and music funding beginning in 2024. The Governor is contemplating an adjustment to the Proposition 98 base that would start in July 2024 to fund Proposition 28. The majority of Proposition 28 funding must be spent on personnel salaries. 

Budget allocation for STRS/PERS.

Next year’s budget proposal currently has no money to help school districts fund STRS/PERS, the teacher, and public employee retirement systems. The lack of funding eats into the inflation budget provided by the legislature. 

Proposed Changes to the Local Control Funding Formula.

The Governor’s budget reflects a study of the inception of LCFF and the identification of student achievement gaps. While LCFF provides additional funding for certain kids, the needs of the lowest performing subgroup, Black kids, are not being recognized. “That needs to be an imperative,” said Gordon. One of the issues is that students located in concentration school sites, but not district concentration sites, are being overlooked. The Governor’s budget proposes $300 million in permanent, ongoing money to address the cost of this proposed change to LCFF and augment resources for the highest-need schools.

School Facilities.

The Governor’s budget proposes a multi-year plan to fund school construction: $1.3 billion in 2022-23 plus $2 billion from the state’s general fund (not from Proposition 98). In the third year, the money would total $800 million. Rather than relying on state school bonds to match with locally passed school bonds, this budget proposal sustains the Governor’s commitment to school facilities, funded through the state’s general fund.

 Gordon said there is still a major imperative to pass legislation that would place a bond on the March 2024 ballot for school facilities funding. 

 Senior enrichment opportunities.

The budget proposal also includes one-time money of about $200 to provide every senior with money for enrichment opportunities during their senior year for arts and music experiences.

Gordon concluded by encouraging PTAs to continue advocating for vital supports for kids like making sure that students do not come to school hungry; challenging the mid-year cuts to the arts and music budget; ensuring STRS/PERS are funded; and reviewing the non-Proposition 98 side of the budget that affects the well-being of families in the areas of health and housing. 

For more detail on the context and implications of the Governor’s Budget Proposal, see the Capitol Advisors Group opinion piece in this publication from the Small Districts Association (SDA).

You’ll Love These Membership Ideas

by California State PTA Membership Services Commission

MEMBERSHIP TIP: You are Our Valentine! Share the Love through PTA Membership

Membership Monday - Happy Valentine's Day Image

We’re celebrating 126 Years of PTA this week!

Join PTA members throughout California and the nation as we celebrate the legacy and work of our founders —Alice McLellan Birney, Phoebe Apperson Hearst and Selena Sloan Butler — to improve the lives of all children and families

Founders’ Day is a time to reflect and take pride in our achievements and renew our commitment to being:

  • a powerful voice for all children;
  • a relevant resource for parents; and
  • a strong advocate for public education.

This year we are celebrating 126 years of working on behalf of children and families. Our history informs our work. But Today’s PTA is vibrant and active and includes a network of millions of families, students, teachers, and community members advocating for all children, youth, and families. Learn more about our history and Founders’ Day, then join us!

Membership Cards are One Way to Show Your Love & Appreciation

Give your members the perks and resources that come with being a PTA member! Special shoutout to Emily Sarver, Vice President of Leadership from 17th District. She is the hero that provided us this great mail merge template for traditional membership cards! You should have received your membership cards from your Council or District PTA leaders. This template makes it even easier if you are giving them out in person this year. Get access to the template.

Remember you can manually upload your member list in the e-membership platform Totem as well. That enables members to  access their digital membership card and add it to their cellphone digital wallet.

Continue to Share Your Love of PTA Through Honorary Service Awards (HSAs)

Show your appreciation for dedicated volunteers, professionals, and groups with our PTA service-awards recognition program. Honorary Service Awards are a unique way for PTA units, councils and districts to publicly acknowledge both individuals and organizations for outstanding community service to local children and youth. You can award them any time during the year. All funds California State PTA collects with this program are used exclusively to support the scholarship and grant programs with which we honor members of local PTAs. Download the brochure for more information. Also available in Spanish.

We Want to Share the Love with You By Recognizing You!

Let us put you in the spotlight! PTA members bring innovative services to our kids and schools each and every day. California State PTA wants to hear about your amazing accomplishments. Click the link below to share your PTA success stories with us. Applications are due March 25, 2023

PTA Unit/Council Spotlight Awards recognize successful programs that are planned, organized and implemented by PTAs. They also provide the opportunity to share your model program with other PTA leaders. Winners will be celebrated this spring during a special California State PTA virtual meeting. More details in late February. Find additional information and apply for the Spotlight Award!

e-Membership/Totem Tip of the Week!

Add a “Join Now” button to your association’s newsletter template and add the QR code in your TOTEM account to your printed materials this February. Use these to continue to promote your association in 2023. Also, be sure to provide these links and tutorials to your Communications team and members so they learn more about using Totem. It’s a great way to make sure a “Join Our PTA” reminder is always part of your message. Learn More

Help Wanted: Student Board Members for the California State PTA

by California State PTA

It happens whenever an articulate, well-informed student steps forward to describe their experiences to the California State PTA Board of Managers. State PTA leaders listen.  And they inevitably get a richer perspective by seeing issues from the student’s point of view.

That is why, each year at this time, California State PTA asks for applications for four student board member positions. Students who serve as board members are valuable and valued members of our state organization, with full voting rights. The application deadline is March 15, 2024.

Through their participation and meeting attendance, our student board members share their perspectives on current issues, voice their concerns, and provide insights based on their experiences. Their volunteer service, in turn, gives them the opportunity to develop their leadership skills under the mentorship of state PTA leaders.

Do you know a high school student who might be interested in this opportunity? Please encourage them to apply for this opportunity. To be eligible, applicants must, among other things:

  • Be a member of a PTA/PTSA in California
  • Be at least 16 years old, and no more than 19 years old, when the term begins on July 1, 2023.
  • Have parental permission if under the age of 18
  • Complete an interview with the local PTA District President

The full guidelines for eligibility, application forms, and additional information are available here on the California State PTA website.

Take Your Family to School Next Week or Any Week

by California State PTA Family Engagement Commission

Take Your Family to School Week is an annual event, created by the National PTA In 2006, gives families a chance to see what happens on their child’s school campus. It’s all about helping families, teachers, and school staff connect by holding events both on campus and virtually.  

As National PTA explains, “Research shows that family engagement supports student success. Students with involved parents are more likely to earn higher grades and pass their classes, attend school regularly, have better social skills and go on to post-secondary education.”

Here are some resources to help your school or PTA create strong family-to-school connections, whether it’s next week or any other time of year:

  • National PTA provides Eight Ways to Celebrate on its Take Your Family to School Week web page. They include resources devoted to diversity, equity and inclusion; links to programs that support student success; podcasts for parents; registration for a webinar series about the National Standards for Family-School Partnerships; and more. 
  • Visit the California State PTA Take Your Family to School Week webpage. This dedicated page has activities you can use based on ideas from schools across California. If you would like to share another idea with us please use this form. We would love to hear from you!
  • The California State PTA Resource Library has many ideas for Family Engagement programs you can host at school during this week or any time that works. There are resources for Family Math or Language Arts Night and even a way to host a fully virtual STEAM Night!

Any way you choose to celebrate – be sure to use the hashtags #TakeYourFamilyToSchoolWeek and #PTA4Kids so other PTAs in California can see your good work.

Share the Power of PTA During Black History Month

by California State PTA Membership Services Commission

MEMBERSHIP TIP: Celebrating Selena Sloan Butler, One of Our Founding Mothers, Tells the PTA Story

Membership Monday Celebrate Black History Month

Starting Black History Month Off with Our Very Own Selena Sloan Butler

Selena Sloan Butler is one of our Founding Mothers. Her voice and advocacy in Georgia grew into what became the National Congress of Colored Parents and Teachers Association, the counterpart of the National Congress of Parents and Teachers that would merge in 1970. The power of PTA is our proud history and dedication to every child with one voice. Learn more about Selena Sloan Butler in this blog.

Stay On Track for the Membership Incentives & Challenges in 2023

Include Selena Sloan Butler’s story in your Founders’ Day Celebration and as you work toward the Founders’ Day membership Challenge! There are still opportunities for you to be recognized and to win through our Memberships Incentives and Challenges. Learn More

Founders’ Day Membership Challenge

PTA Founders’ Day is February 17. Any unit that submits 17 new memberships for the month of February will earn a certificate and recognition on California State PTA social media platforms. No application is required. Due Date: 2/28/23. 

Best in 5 Award*

Any PTA unit, council, or district with a membership total on or before the deadline that is higher than the largest year-end total since the 2018-2019 membership year will be awarded a certificate of recognition and entered into a drawing to receive a $500 cash award. All units, councils, and districts that qualify for the Best in 5 Award will receive a recognition. No application is required. Due Date: 3/31/23.

Feel Like You’ve Learned About Your Community But Still Need to Master Membership?

That’s okay! As you continue to grow in your membership position, you can get support from the California State PTA Membership Services Commission. We recorded many of our trainings and you can watch them  any time to get more membership advice and inspiration. Watch Now

e-Membership/Totem Tip of the Week!

Add a “Join Now” button to your association’s Facebook page, website, or your school’s website. Continue to promote your PTA in 2023 and provide these links and tutorials to your Communications team and members so they are added and trained on Totem. It’s an easy way to make sure Joining Your PTA is always an option when people look up your PTA and school events. Learn More

Put Some Spring into Your Plans

by California State PTA Membership Services Commission

MEMBERSHIP TIP: Plan Your Spring Membership Drive to Help You Qualify for California State PTA Challenges & Incentives

Membership is year round! It is time to start planning your spring drive to get more members and more community engagement!

Members across the state have been doing a PHENOMENAL job at promoting membership and getting more members! Do you have everyone at the table? If the answer is not yet, don’t worry! Start thinking about reaching out to families who moved in this semester, offer them a friendly smile and the chance to learn more about PTA at your school. Get inclusive, reach out to members of your community who may be multilingual and see if they can help you translate your materials. Check out our 101 Ways to Increase Membership.

PTA is for everyone! Be inviting and mindful of when you are scheduling events

National PTA’s Multicultural Calendar highlights and celebrates the diversity in our PTA and school communities. The rich diversity in our communities is reflected in the observances celebrated by various cultures and populations. Help your PTA and school community make everyone feel included and recognized by not planning school events on these days. National PTA has also provided resources and programming ideas for some of these holidays and celebrations. Remember to make PTA your KIND of PTA and bring kindness and inclusivity to your community. Download Your Calendar

Let’s Create a Kinder Online World Together

Another Membership Perk is National PTA’s Safer Internet Week. It is now more important than ever to share these resources and have these conversations with our youth. National PTA is proud to support the goals of Safer Internet Day by hosting digital learning experiences throughout the week of Feb. 7-11, 2023 to teach PTA leaders, students, parents, and caregivers how to talk about technology and use it to spread kindness and build community.

This interactive series will include something for every PTA leader, member and family. You can attend each session or pick the one that’s right for you. Share Now

e-Membership/Totem Tip of the Week!

Do you know how to view members by join date? This is incredibly important because Membership is responsible for providing this information to the President, Parliamentarian, and Nominating Committee as they begin their work and start looking for officers for the 2023-2024 term! Learn More

Use PTA’s 126-Year History to Promote Membership

by California State PTA Membership Services Commission

MEMBERSHIP TIP: Plan Ahead to Make Founders Day Part of Your Membership Campaign


Founders’ Day is Coming! Start Planning for What You Can Do in February.

On February 17th each year, PTAs throughout California and the nation pause to celebrate our organization’s Founders’ Day.  Learn more about the history and the work PTA has done in California and the Nation. When your PTA celebrates Founders’ Day you are helping parents in local schools and everyone in your community understand what the PTA does. Sharing our legacy of advocacy, the good that has been done, and inviting everyone to join us in support of the things we have yet to do, will help your families become more invested in your programs. Perhaps it will even inspire members in your community to join your PTA. Find resources and logos to celebrate 2023 Founders’ Day on our website

Share the Membership Perks with Your Members!

Take some time and let your current members know about the membership perks they can take advantage of! You can also use this resource to let prospective members know what benefits them by joining PTA on top of what you are doing for your school community. The perks are in English & Spanish.

Be Proud of Your Accomplishments! Get Recognized with a PTA Spotlight Award.

PTA members bring innovative services to our kids and schools each and every day. California State PTA wants to hear about your amazing accomplishments. Click the link below to share your PTA success stories with us. PTA Unit/Council Spotlight Awards recognize successful programs that are planned, organized and implemented by PTAs like yours. They also give you the opportunity to share your model program with other PTA leaders. 

Applications are Due – March 25, 2023. Winners will be celebrated during a special California State PTA virtual meeting. Learn More

Stay On Track for the Membership Incentives & Challenges in 2023

You are doing amazing things for Membership! And we are seeing it across the state! There are still opportunities for you to be recognized and to win. The first two with upcoming dates are below! Learn More

Founders’ Day Membership Challenge

PTA Founders’ Day is February 17. Any unit that submits 17 new memberships for the month of February will earn a certificate and recognition on California State PTA social media platforms. No application is required. Date: 2/28/23. 

Best in 5 Award*

Any PTA unit, council, or district with a membership total on or before the deadline that is higher than the largest year-end total since the 2018-2019 membership year will be awarded a certificate of recognition and entered into a drawing to receive a $500 cash award. All units, councils, and districts that qualify for the Best in 5 Award will receive a recognition ribbon at the 2023 California State PTA Convention. No application is required. Due Date: 3/31/23.

e-Membership/Totem Tip of the Week!

Have you been uploading your manual or traditional members to Totem? That is a great way to get them their membership card so they can start taking advantage of the Winter PTA Member Perks that just came out! Learn to filter between manual members and your online members.

Celebrate Black History Month by Celebrating Selena Sloan Butler

by California State PTA Membership Services Commission

The power of PTA is our proud history and dedication to “every child with one voice” that we have continued to demonstrate over the years. We honor Selena Sloan Butler as one of our Founding Mothers. In 1926, Butler formed the National Congress of Colored Parents and Teachers to advocate for children, especially African American children in segregated communities. 

“As the United States progressed through the Jim Crow era, the Civil Rights Movement, and the eventual desegregation of schools and communities, the two associations worked together side by side for every child. Following the Supreme Court decision that ended segregation, the associations held their conventions in conjunction with one another and worked toward merging in all 50 states. On June 22, 1970, the two congresses signed a Declaration of Unification and officially became one association.

The unification of the two congresses is an important part of National PTA’s history and the association’s continued efforts to serve and make a difference for every child.” – National PTA History

Selena Sloan Butler was appointed by President Herbert Hoover to his 1929 White House Conference on Child Health and Protection, representing the National Congress of Colored Parents and Teachers and working on the Committee on The Infant and Pre-School Child. 

Butler led the National Congress of Colored Parents & Teachers for more than thirty years. She also focused on women’s rights and was the first president of the Georgia Federation of Colored Women’s Club and a delegate to the founding convention of the National Association of Colored Women. Butler is honored in many ways by our organization, but also by the City of Atlanta, where there was a park named in her honor, and she was posthumously inducted into the Georgia Women of Achievement Hall of Honorees.

If your school is doing anything for Black History Month, we encourage you to share Selena Sloan Butler’s story and encourage more members to join PTA to continue this dedication to advocacy, inclusion, and equity to honor our Founders as we continue their work.

California State PTA Supports Climate Resilient Schools

by California State PTA Health and Community Concerns Commission

Recently, California State PTA joined the statewide Climate-Ready Schools Coalition.  What is that, you ask? Well, it is a coalition formed of education, climate, health, youth, labor, civil rights, and business leaders.  The mission is to ensure school buildings and grounds are sustainable and resilient to equitably support student health, safety, learning, and well-being in a time of rapidly increasing extreme weather.

In its January 10 statement regarding Governor Gavin Newsom’s budget proposal, the Coalition said, “Many California schools today are, quite literally, underwater. The historic rainfall the state has experienced over the past few weeks demonstrates that increasingly frequent and intense climate hazards — such as flooding, extreme heat, and wildfire smoke — continue to threaten the health and safety of students in California’s K-12 schools. The harshest consequences of climate impacts fall most heavily on students of color, students from low-income families, and students in rural communities, reinforcing existing inequities and deepening learning loss.”

The letter also points to the need for action this year for several reasons:

  • Thanks to financial incentives in the Inflation Reduction Act, the state can access federal dollars to supplement California’s $15 billion per year expenditure for school building improvements.
  • Transforming public schools into “sites of climate mitigation and energy efficiency” is vital to California’s overall goals for carbon neutrality. 
  • Rising natural gas prices are diverting vital education dollars out of classrooms.

Putting a focus on school buildings, and investing accordingly, is of particular importance for high-need schools, according to the Coalition’s statement. It would “enable high-needs schools across California to ensure healthy indoor air quality with modern HVAC equipment, prevent disruptions with onsite solar power and battery storage, and reduce school-based emissions with renewably-powered electric building systems.” 

The Coalition is urging state lawmakers to create a plan that will provide guidance for school districts, stating “if the State does nothing, local schools will continue to spend billions of dollars in ways that contradict California’s own climate goals.” 

To that end, the Climate-Ready Schools Coalition is asking Governor Newsom and legislative leaders to include the following investments in a revised Budget Proposal:

  • $10 million in a state-wide Master Plan for Sustainable and Climate-Resilient Schools to ensure ongoing school infrastructure spending is cost-effective and aligned with the state’s decarbonization targets;
  • $10 million for technical assistance to help individual school districts leverage state and federal funding and incentives for decarbonization and resilience; and
  • $100 million to convert 50 high-risk schools in disadvantaged communities to electric heat pump HVAC systems to safeguard indoor air quality and temperature.

California State PTA believes that climate change is an issue that affects all children in our state and all members. More information is available in the Community Concerns portion of our website. Tips for how your PTA can get involved and take action locally are available on our Leaders Website.  

Do you have questions?  Please feel free to reach out to the California State PTA Health and Community Concerns commission at CommunityConcerns@capta.org.