California State PTA Launches Statewide Campaign Engaging Families Around Next Generation Science Standards

SACRAMENTO, July 20, 2020 – The California State PTA “Discover Together” campaign is a statewide initiative that encourages families to find opportunities for science exploration during the everyday activities of life. As science standards have changed, so has the way kids interact and experience it. And with all the limitations imposed as a result of COVID-19, it turns out science activities are an engaging and enriching activity any family can do. California State PTA has also developed a comprehensive resource library to help families and educators identify great information that connects science education with everyday life.

Who: California State PTA

What: Statewide campaign to ignite a family’s collective curiosity for learning with the Next Generation Science Standards (NGSS) by encouraging parents/guardians to find opportunities for exploration and curiosity during the everyday activities of life.

Where: Implemented throughout California

“California State PTA is so pleased to be able to continue to bring families new resources they can use to support their children’s learning,” said Celia Jaffe, President of California State PTA. “Our new #DiscoverTogether campaign primarily targets K-8 parents and students. Along with mounting an extensive social media campaign, California State PTA is preparing materials for local parent organizations and educators to use. Those include talking points, social media posts, images, and more to help them easily pick up and begin sharing the #DiscoverTogether campaign.”

“The #DiscoverTogether campaign comes at a time when so many parents are looking for resources to help them foster their children’s distance learning,” said Sherry Skelly Griffith, Executive Director of California State PTA.

Interested parties can learn more about #DiscoverTogether by visiting the campaign website at There, users will find additional information on Next Generation Science Standards, a resource library for families and educators, and other materials that will help support science discovery and learning for all of California’s children.


About California State PTA: California State PTA connects families, schools and communities. We are part of the foundation of our public education system and a trusted messenger to millions of members, parents, families, educators and allied agencies throughout the state. PTA is the nation’s largest volunteer-led child advocacy association working to drive improvements in the education, health and well-being of all children and families. For more information visit


Heather Ippolito
Vice President for Communications

Ignacio Barragan
Assistant Executive Director