California State PTA

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May is Mental Health Awareness Month. PTA is dedicated to expanding mental-health supports and services for our kids. As parents, we know what it takes to keep a child physically healthy — nutritious food, exercise, immunizations — but the basics for good mental health aren’t always as clear. The first “basic” is to know that children’s mental health matters. We need to treat a child’s mental health just like we do their physical health, by giving it thought and attention and, when needed, professional help.

PTA Hashtags: #PTA4Kids #AllChildren

Campaign Hashtags: #mentalhealth #mentalhealthawareness #selfcare #mentalhealthmatters #stigmafree

Watch the Social Media Reveal Recording here: May 2021 Video Recording

Download the May images here: https://drive.google.com/drive/folders/1glYEmeCRYWUyN1xixqlbE7aq4UmCVsrs?usp=sharing

What’s in this month’s kit:

For Social Media Platforms:
- Facebook and Instagram – sample posts and customizable images, page cover image
- Twitter – sample posts and customizable images
Bonus Materials
- Themed Zoom background
- https://capta.org/focus-areas/health-safety/mental-health/

The following posts and images have been developed for you to share on Facebook, Instagram and Twitter through your personal and organization’s social media pages. Note: only one size of image is needed for all three social media platforms.

Facebook & Instagram Posts

If you suspect that someone you care about is struggling with depression, anxiety, or mental health challenges, the best thing you can do is speak up and let them know they are not alone!

Stigma around mental health is one of the primary barriers to people seeking and receiving treatment. It also prevents parents from getting help for their kids. The average delay between onset of mental illness symptoms and treatment is 11 years. Let’s work together to reduce the stigma surrounding mental health.

We pass along messages about mental illness to our children in small ways every day. Raise them to be aware, compassionate and accepting. Luckily, parents and families can do a lot to help create healthy environments that support mental health in our kids!

DYK? 50% of us will experience a mental health challenge in our lifetime. Learning about mental health will help you understand that those that struggle are still a lot like you – just on a journey in different shoes.

Having a mental illness changes how you think, feel or act and can make it harder to do the things you want to do. Just like when your body is sick, you should be able to seek help without fear of stigma. Everyone can help break down stigma by learning and sharing the truth about mental health.

DYK? Half of all mental disorders start by age 14! A parent’s role is critical in early identification, getting access to help and treatment for mental illness. Mental disorders in children are treatable; early identification and treatment help children reach their full potential. Children’s mental health matters!

Depression is more than “normal” teen moodiness, it is a medical condition that interferes with a child’s life and may have long-lasting symptoms. Mental health matters, and treatment is essential.

Want to be #Stigmafree? Use respectful language to talk about mental health conditions, challenge misconceptions when you see or hear them, see the person, not the illness and offer support if you think someone is having trouble.

Happy Mental Health Month! We’ve all been through a lot lately. As we continue to persevere, let’s find joy in making our mental health a priority.

We all experience emotional ups and downs from time to time caused by events in our lives. Mental health conditions go beyond these emotional swings and are longer lasting. They are medical conditions that cause changes in how we think and feel and in our mood. They are not the result of personal weakness, lack of character or poor upbringing. Let’s work together to reduce the stigma surrounding mental illness.

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Twitter Posts

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If you suspect that someone you care about is struggling with depression, anxiety, or mental health challenges, the best thing you can do is speak up and let them know they are not alone! #mentalhealthawareness #PTA4Kids #stigmafree

Stigma around #mentalhealth is one of the primary barriers to people seeking and receiving treatment. The average delay between onset of symptoms + treatment is 11 years. Let’s work together to be #stigmafree #mentalhealthmatters #PTA4Kids

We pass along messages about #mentalhealth to our children in small ways every day. Families can do a lot to help create healthy environments that support mental health in our kids: raise them to be aware, compassionate + accepting. #mentalhealthmatters #PTA4Kids

DYK? 50% of us will experience a mental health challenge in our lifetime. Learning about #mentalhealth health will help you understand that those that struggle are still a lot like you – just on a journey in different shoes. #MentalHealthAwareness #PTA4Kids

Having a mental illness changes how you think, feel or act + can make it harder to do the things you want to do. Just like when your body is sick, you should be able to seek help without fear of stigma. Help create a #stigmafree world – learn more about #mentalhealth #PTA4Kids

DYK? Half of all #mentalhealth disorders start by age 14! A parent’s role is critical in early identification, getting access to help and treatment for mental illness. Children’s #MentalHealthMatters! #PTA4Kids

Depression is more than “normal” teen moodiness, it is a medical condition that interferes with a child’s life and may have long-lasting symptoms. #MentalHealthMatters, and treatment is essential. #MentalHealthAwareness #PTA4Kids

Want to be #Stigmafree? Use respectful language to talk about #mentalhealth conditions, challenge misconceptions when you see or hear them, see the person, not the illness and offer support if you think someone is having trouble #MentalHealthAwareness #PTA4Kids

Happy Mental Health Month! We’ve all been through a lot lately. As we continue to persevere, let’s find joy in making our #mentalhealth a priority. #mentalhealthawareness #selfcare #mentalhealthmatters #stigmafree

We all experience emotional ups and downs from time to time caused by events in our lives. Mental illnesses are medical conditions that cause changes in how we think and feel and in our mood. Let’s work together to be #stigmafree. #MentalHealthAwareness #PTA4Kids

BONUS MATERIALS

Click here for Zoom Backgrounds: Be PTA Proud in your online meetings!

April 2021 Monthly Focus: Appreciation

April is Volunteer Appreciation Month and our units are gearing up for Teacher Appreciation activities, either this month or early in May. In PTA we always say that you can’t thank people enough, so we are giving you images and copy to do just that! Take this month to appreciate everyone on your campus, from students to parents to teachers to classified staff to administrators — they’ve all had lots to overcome this year.

PTA Hashtags: #PTA4Kids #AllChildren

Campaign Hashtags: #VolunteerAppreciation #VolunteerMonth #TeacherAppreciation #ThankATeacher

Watch the Social Media Reveal Recording here: April 2021 Video Recording

Download the April images here: https://drive.google.com/drive/folders/1E3Dn4VecfbstHheLtzw0zcXgBv8Oi1WX?usp=sharing

What’s in this month’s kit:

For Social Media Platforms:
- Facebook – sample posts and customizable images, page cover image
- Instagram – sample posts and customizable images
- Twitter – sample posts and customizable images
Bonus Materials
- Themed Zoom background

Facebook & Instagram Posts	Customizable Images (with your photos or stock images)
Volunteer Appreciation Month gives us a chance to recognize all of the amazing parents and caregivers who have volunteered to help #AllChildren. Join us in appreciating families for all they’ve done to support our school this year.
Our teachers have done so much this year to keep our kids learning, take a moment to share your appreciation with your child’s teacher with a quick note or email.
School counselors have worked hard to support student mental health during distance and hybrid learning. Let’s appreciate their efforts and continue to advocate for social emotional learning to be integrated into our schools.
Your PTA leaders have worked hard to keep our parents connected to the school this year, despite all of the unique challenges. Take a moment to appreciate your PTA executive board members and chairs to acknowledge their service this year. DYK? You can honor them with a PTA Honorary Service Award or by asking your local city government to make them a certificate.
Our school administrators have shown up to our schools every day this year to keep things on track. They have supported our teachers, helped our parents stay connected, and been the cheerleaders for our students. We appreciate all they have done!
Students have been so resilient this year- adjusting to every twist and turn that has occurred in education. We appreciate our students– we know that they often don’t get recognition, but we want to take a moment to acknowledge their amazing efforts this year!
Our instructional aides continue to provide students with excellent support in virtual, hybrid and in-person instruction. We are so appreciative of how they help our students get the assistance they need to succeed.
The office staff have continued to work hard all year- answering calls, keeping teachers supplied with things they need, and doing critical paperwork for our campus. Our school appreciates all that they do for our school, our teachers and our students.
School nurses have kept our kids safe and given families important information during this school year. We salute and appreciate all that they do at our school.
Custodians and Groundskeepers have had to learn new cleaning techniques and adapt to new schedules this year. We appreciate everything they do to keep our campuses clean and beautiful today and every day!
District officials have been given the challenging task this year of working with ever changing regulations and policies. Our school is appreciative of their willingness to listen to our parents, to keep us updated on the latest news, and the care they have shown for all students and families in our district.
Our school librarians foster a love of reading in our students each and every day. We appreciate all that they do for our school.
Facebook Cover Image	Download FB Cover

Twitter Post	Customizable Images (with your photos or stock images)
#VolunteerAppreciation Month gives us a chance to recognize all of the amazing parents and caregivers who have #volunteered to help #AllChildren. Join us in appreciating families for all they’ve done to support our school this year! #PTA4Kids
Our #teachers have done so much this year to keep our kids learning, take a moment to share your appreciation with your child’s teacher with a quick note or email. #ThankATeacher #PTA4Kids
School counselors have worked hard to support #student #MentalHealth during distance and hybrid learning. Let’s appreciate their efforts and continue to advocate for social emotional learning #SEL to be integrated into our schools. #PTA4Kids #AllChildren
Our #PTALeaders have worked hard to keep our parents connected to the school this school year, despite its unique challenges. Take a moment to appreciate your PTA officers and acknowledge their service. #PTA4Kids
Our #school #administrators have shown up to our schools every day this year to keep things on track. Thank you for supporting our #teachers, helping our #parents stay connected, and being the cheerleaders for our #students. We #appreciate you! #PTA4Kids
We appreciate our #students — they have been so resilient this year! Join us and take a moment to acknowledge and #appreciate their amazing efforts! #PTA4Kids #AllChildren
#Education Instructional #Aides provide students with excellent support in virtual, hybrid and in-person instruction. We #appreciate the assistance they provide that lets our students succeed. #PTA4Kids
#School office #staff have worked hard all year- answering calls, keeping teachers supplied and doing critical paperwork. Wel #appreciate all that they do for our school, our teachers and our students.
#School #nurses have kept our kids safe and shared important information with families during this school year. We #appreciate their support for #AllChildren
#Custodians and #Groundskeepers have had to learn new cleaning techniques and adapt to new schedules this year. We #appreciate everything they do to keep our #school campuses are clean and beautiful! #PTA4Kids
#School #District officials have been given the challenging task this year of working with ever changing regulations and policies. We #appreciate their willingness to listen to #parents and the care they have shown for all in our district. #PTA4Kids
Our #school #librarians foster a love of reading in our students each and every day. We #appreciate all that they do for our school. #PTA4Kids #AllChildren

BONUS MATERIALS

Zoom Background: Be PTA Proud in your online meetings!

Click here for image

March 2021 Monthly Focus: Recruitment

Create CA Public Will Campaign

Recruitment for volunteers is a challenge even in normal years, but this year we are hearing that units are struggling to find the people they need to fill their board, chair their committees, and help at events. This social media kit is designed to help local leaders find those people to serve– for an hour or for the entire term. We hope you will use it year-round to assist in your volunteer recruitment efforts.

PTA Hashtags: #PTA4Kids #AllChildren

Campaign Hashtags: #PTAProud

Watch the Social Media Reveal Recording here: March 2021 Video Recording

Download the March images here: https://drive.google.com/drive/folders/1MMBQre4vyCS0C9J-yT1BphQ1twYtiF0T?usp=sharing

What’s in this month’s kit:

For Social Media Platforms:
- Facebook – sample posts and customizable images, page cover image
- Instagram – sample posts and customizable images
- Twitter – sample posts and customizable images, profile header image
Bonus Materials
- Themed Zoom background
- Create CA Public Will Campaign
- Diversity, Equity and Inclusion Guide from National PTA

The following posts and images have been developed for you to share on Facebook, Instagram and Twitter through your personal and organization’s social media pages. Note: only one size of image is needed for all three social media platforms.

Facebook Post	Customizable Images (with your photos or stock images)
PTA Leaders help to shape the direction of school communities. Step up to leadership or volunteer for a committee and help us lead our PTA, and our school, into the future.	Leader ~ Lider
Our team is missing a key player – you. Everyone is welcome and needed as we work together to support children, youth and families at our school. Join us!	Team ~ Equipo
Join us and help make our school the best it can be. We are looking for volunteers for our board and committees. All PTAs have access to free, job specific training, so your donation of time and talent will have a real impact in your school community.	Join ~ Unete
PTA welcomes everyone and we aspire to reflect the diversity of our community. Join us in supporting children, youth and families. Learn more about our commitment to DEI: http://toolkit.capta.org/advocacy/position-statements/inclusiveness-and-diversity/	Welcome! ~ ¡Bienvenido!
Family engagement is a powerful predictor of academic success. Model the importance of volunteering to your children by giving some of your time and talent to the PTA.	Engage ~ Involucrate
When you participate in our PTA, your child, and every child at our school, benefits. Share your time and talents with our school community by volunteering with our PTA.	Participate ~ Participa
Your voice is unique and valuable. We invite all members of our school community to become a part of our PTA leadership, and support ____________. [Insert your school name here]	Voice ~ Voz
Our PTA strives to be inclusive. We need and welcome the service of parents, grandparents, aunts/uncles, neighbors, mentors, and friends who are willing to share their unique experiences with our school community. Everyone is welcome.	Inclusion ~ Inclusión
PTA offers a place to belong, to meet others who also believe in the power of family engagement, and doing good things for the children in our community. Join us. Volunteers needed!	Belong ~ Perteneces
Our PTA wants to reflect the diversity of our school community. We have volunteer and leadership roles ranging from one-time events to serving on the board. The only thing missing is you! Join us today and do good things for kids.	Diversity ~ Diversidad
Share your perspective and talent with our school — we invite you to become an active member of our PTA. We are seeking volunteers to help or organize events for our whole community. If you are interested, please contact ______________.	Share ~ Comparta
Every parent, caregiver and family member has talents that our PTA needs. There is no minimum volunteer time commitment — Committee positions and board spots are available now.	Time & Talent ~ Tiempo y Talento
Facebook Cover Image	Download FB Cover

Instagram Post	Customizable Images (with your photos or stock images)
PTA Leaders help to shape the direction of school communities. Step up to leadership or volunteer for a committee and help us lead our PTA, and our school, into the future. #PTA4Kids #AllChildren #PTAProud
Our team is missing a key player – you. Everyone is welcome and needed as we work together to support children, youth and families at our school. Join us! #PTA4Kids #AllChildren #PTAProud
Join us and help make our school the best it can be. We are looking for volunteers for our board and committees. All PTAs have access to free, job-specific training, so your donation of time and talent will have a real impact in your school community. #PTA4Kids #AllChildren #PTAProud
PTA welcomes everyone and we aspire to reflect the diversity of our community. Join us in supporting children, youth and families. Learn more about our commitment to DEI: http://toolkit.capta.org/advocacy/position-statements/inclusiveness-and-diversity/ #PTA4Kids #AllChildren #PTAProud
Family engagement is a powerful predictor of academic success. Model the importance of volunteering to your children by giving some of your time and talent to the PTA. #PTA4Kids #AllChildren #PTAProud
When you participate in our PTA, your child, and every child at our school, benefits. Share your time and talents with our school community by volunteering with our PTA. #PTA4Kids #AllChildren #PTAProud
Your voice is unique and valuable. We invite all members of our school community to become a part of our PTA leadership, and support ____________. [Insert your school name here] #PTA4Kids #AllChildren #PTAProud
Our PTA strives to be inclusive. We need and welcome the service of parents, grandparents, aunts/uncles, neighbors, mentors, and friends who are willing to share their unique experiences with our school community. Everyone is welcome.
PTA offers a place to belong, to meet others who also believe in the power of family engagement, and doing good things for the children in our community. Join us. Volunteers needed! #PTA4Kids #AllChildren #PTAProud
Our PTA wants to reflect the diversity of our school community. We have volunteer and leadership roles ranging from one-time events to serving on the board. The only thing missing is you! Join us today and do good things for kids. #PTA4Kids #AllChildren #PTAProud
Share your perspective and talent with our school — we invite you to become an active member of our PTA. We are seeking volunteers to help or organize events for our whole community. If you are interested, please contact ______________. #PTA4Kids #AllChildren #PTAProud
Every parent, caregiver and family member has talents that our PTA needs. There is no minimum volunteer time commitment – Committee positions and board spots are available now. #PTA4Kids #AllChildren #PTAProud

Twitter Post	Customizable Images (with your photos or stock images)
#PTALeaders help to shape the direction of #school communities. Step up to leadership or #volunteer for a committee and help us lead our PTA, and schools, into the future. #PTA4Kids
Our team is missing a key player – you. Everyone is welcome and needed as we work together to support children, youth and families at our school. Join us! #PTALeaders #PTA4Kids #AllChildren
Join us and help make our school the best it can be. We are looking for #volunteers for our board and committees. All PTAs have access to free, job specific training, so your donation of time and talent will have a real impact in your school community. #PTA4Kids
PTA welcomes everyone and we aspire to reflect the diversity of our community. Join us in supporting #AllChildren, youth + families. Learn more about our commitment to DEI: http://toolkit.capta.org/advocacy/position-statements/inclusiveness-and-diversity/ #PTA4Kids
#FamilyEngagement is a powerful predictor of academic success. Model the importance of #volunteering to your #children by giving some of your time and talent to the PTA. #PTALeaders #PTA4Kids #AllChildren
When you participate in our PTA, your child, and every child at our school, benefits. Share your time and talents with our school community by volunteering with our PTA. #PTA4Kids
Your voice is unique and valuable. We invite all members of our school community to become a part of our PTA leadership, and support ____________. [Insert your school name here] #PTA4Kids
Our PTA strives to be inclusive. We need + welcome the service of #parents, #grandparents, #aunts, #uncles, #neighbors, #mentors, + #friends who are willing to share their unique experiences with our school community. Everyone is welcome. #PTA4Kids
PTA offers a place to belong, to meet others who also believe in the power of family engagement, and doing good things for #AllChildren in our community. Join us. Volunteers needed! #PTA4Kids
Our PTA wants to reflect the diversity of our #school community. We have #volunteer and #leadership roles ranging from one-time events to serving on the board. The only thing missing is you! Join us today and do good things for kids. #PTA4Kids
Share your perspective and talent with our #school — we invite you to become an active member of our PTA. We are seeking #volunteers to help or organize events for our whole community. If you are interested, please contact ______________. #AllChildren #PTA4Kids
Every #parent, #caregiver and #family member has talents that our PTA needs. There is no minimum volunteer time commitment – Committee positions and board spots available now. #PTA4Kids #AllChildren

BONUS MATERIALS

Zoom Background: Be PTA Proud in your online meetings!

Create CA Social Media Toolkit

Diversity, Equity and Inclusion Guide from National PTA

February 2021 Monthly Focus: Family Engagement

This month we celebrate 124 years of PTA on Founders’ Day, February 17, 2021. Family Engagement is the foundation of what we do in PTA. In California, with the creation of the Local Control Funding Formula (LCFF) and Local Control Accountability Plan (LCAP) authentic family engagement in schools is now acknowledged as vital for school improvement and student achievement.

PTA Hashtags: #PTA4Kids, #AllChildren

Campaign Hashtags: #124YearsOfPTA #PTAPartnerships #FamilyEngagement

Watch the Social Media Reveal Recording here: https://drive.google.com/file/d/1qk5PveasoWBfZjLS1wYHsbrAJ3H_qBBu/view?ts=601cf20e

Download the February images here: https://drive.google.com/drive/folders/1ruNfeUWCU3bhjaOAfFtsVS-bbqlL2v9b?usp=sharing

What’s in the February kit:

For Social Media Platforms:
- Facebook – sample posts and customizable images, page cover image
- Instagram – sample posts and customizable images
- Twitter – sample posts and customizable images
Bonus Materials:
- Themed Zoom background
- National PTA’s 2021 Take your Family to School Week https://www.pta.org/home/events/PTA-Take-Your-Family-to-School-Week
- PTA National Standards for Family-School Partnerships in English and Spanish https://capta.org/focus-areas/family-engagement/family-school-partnerships/

The following posts and images have been developed for you to share on Facebook, Instagram and Twitter through your personal and organization’s social media pages. Note: only one size of image is needed for all three social media platforms.

Facebook Post	Click Here for Customizable Images
PTA is part of the fabric of the United States’ public-education system and a trusted partner to millions of parents, families, educators and community members. PTA is the largest family engagement group in the country. For over 124 years we advocate for education, welfare, health and safety of all children.
Authentic family-school partnerships equals academic improvement. It’s a powerful strategy for achieving whole-school goals, such as reading at grade level, closing achievement gaps and motivating students for long-term success.
School is better when families are active participants in the life of the school, and feel welcomed, valued and connected to each other, to school staff and to what students are learning and doing in class.
Successful schools ensure families are empowered to be advocates for their own and other children, to ensure that students are treated fairly and have access to learning opportunities that will support their achievement.
When families and school staff engage in regular, two-way, meaningful communication about student learning, #AllChildren win.
Families and caregivers are a child’s first teacher. When they become partners with the school they foster success by creating a culture of authentic engagement in school life. Keeping kids focused on school readiness, learning and homework shows commitment to our children’s academic growth and development.
Teachers and administrators can strengthen efforts by involving families in two-way, regular and meaningful conversations about students, giving parents good information about supporting our children and how grade-level expectations affect kids’ academic progress.
PTA has partnered with education leaders to develop our National Standards for Family-School Partnerships. These research-based blueprints make it easy and effective for families, educators and community members to work toward our shared goals. https://capta.org/resource/family-school-partnerships/
DYK? The new Local Control Funding Formula (LCFF) actually *requires* school districts to involve parents and caregivers in planning and decision-making to improve local schools thanks, in part, to the advocacy efforts of the California State PTA.
Founders Day is a perfect time to renew the dedication to the Purposes of the PTA that were defined by PTA’s founders more than a century ago. Through special programs and events, PTA also attempts to increase the awareness of its members and the community by highlighting achievements, activities, projects and goals. capta.org/about/our-mission/whatwestandfor
Facebook Cover Image	Download FB Cover

Instagram Post	Click Here for Customizable Images
PTA is part of the fabric of the United States’ public-education system and a trusted partner to millions of parents, families, educators and community members. PTA is the largest family engagement group in the country. For over 124 years we advocate for education, welfare, health and safety of all children. #124YearsofPTA #PTA4Kids #FamilyEngagement
Authentic family-school partnerships equals academic improvement. It’s a powerful strategy for achieving whole-school goals, such as reading at grade level, closing achievement gaps and motivating students for long-term success. #PTA4Kids #AllChildren #FamilyEngagement
School is better when families are active participants in the life of the school, and feel welcomed, valued and connected to each other, to school staff and to what students are learning and doing in class. #PTA4Kids #FamilyEngagement
Successful schools ensure families are empowered to be advocates for their own and other children, to ensure that students are treated fairly and have access to learning opportunities that will support their achievement. #PTA4Kids #AllChildren #FamilyEngagement
When families and school staff engage in regular, two-way, meaningful communication about student learning, #AllChildren win. #PTA4Kids #124YearsofPTA
Families and caregivers are a child’s first teacher. When they become partners with the school they foster success by creating a culture of authentic engagement in school life. Keeping kids focused on school readiness, learning and homework shows commitment to our children’s academic growth and development. #PTA4Kids #AllChildren #FamilyEngagement
Teachers and administrators can strengthen efforts by involving families in two-way, regular and meaningful conversations about students, giving parents good information about supporting our children and how grade-level expectations affect kids’ academic progress. #PTA4Kids #AllChildren
PTA has partnered with education leaders to develop our National Standards for Family-School Partnerships. These research-based blueprints make it easy and effective for families, educators and community members to work toward our shared goals. #PTA4Kids #FamilyEngagement #PTAProud
DYK? The new Local Control Funding Formula (LCFF) actually *requires* school districts to involve parents and caregivers in planning and decision-making to improve local schools thanks, in part, to the advocacy efforts of the California State PTA. #PTA4Kids #AllChildren #FamilyEngagement
Founders Day is a perfect time to renew the dedication to the Purposes of the PTA that were defined by PTA’s founders more than a century ago. Through special programs and events, PTA also attempts to increase the awareness of its members and the community by highlighting achievements, activities, projects and goals. capta.org/about/our-mission/whatwestandfor#124YearsofPTA #PTA4Kids #PTAProud

Twitter Post	Click Here for Customizable Images
PTA is part of the fabric of the U.S public #education system; a trusted partner to millions of parents, families, + educators. For over 124 years we have advocated for education, welfare, health and safety of all children. #PTA4Kids #PTAPartnerships #FamilyEngagement
Authentic family-school partnerships equals academic improvement. It’s a powerful strategy for achieving whole-school goals, such as reading at grade level, closing achievement gaps and motivating students for long-term success. #PTA4Kids #124YearsofPTA #FamilyEngagement
School is better when families are active participants in the life of the #school, and feel welcomed, valued and connected to each other, to school staff and to what students are learning and doing in class. #PTA4Kids #FamilyEngagement #124yearsofPTA
Successful #schools ensure: >> families are empowered to be advocates for their own + other children >> that students are treated fairly and have access to learning opportunities that will support their achievement. #PTA4Kids #FamilyEngagement #124yearsofPTA
When families and #school staff engage in regular, two-way, meaningful communication about student learning, #AllChildren win. #PTA4Kids #124YearsofPTA #FamilyEngagement
Families/caregivers are a child’s first teacher. When they become partners with the school they foster success by creating a culture of authentic engagement in #school life. #PTA4Kids #AllChildren #124YearsofPTA#FamilyEngagement
#Teachers + #administrators can strengthen #school efforts by involving families in regular, meaningful, two-way conversations about students. #PTA4Kids #AllChildren #124YearsofPTA #FamilyEngagement
PTA has partnered with education leaders to develop our National Standards for Family-School Partnerships. Our research-based blueprints make it easy and effective for everyone to work toward our shared goals. #PTA4Kids #FamilyEngagement #AllChildren #124YearsofPTA
DYK? CA’s Local Control Funding Formula #LCFF actually requires #school districts to involve #parents + caregivers in planning and decision-making to improve local schools thanks, in part, to the advocacy efforts of the California State PTA. #PTA4Kids #FamilyEngagement #124YearsofPTA
PTA Founders Day is a perfect time to renew the dedication to the Purposes of the PTA that were defined by PTA’s founders more than a century ago. Learn more: capta.org/about/our-mission/whatwestandfor #PTA4Kids #FamilyEngagement #124YearsofPTA

BONUS Graphics

Description	Image
Zoom Background: Be PTA Proud in your online meetings!	Download here

January 2021 Monthly Focus: Advocating for #AllChildren

Over the 120 years that PTA has been in existence we have helped to make major strides for the well-being of children and families across the United States. This month our focus is on these accomplishments from the 1900’s to the present day. The advocacy that PTA does is one of the cornerstones of our organization and our accomplishments should be celebrated. If your unit has done something to advocate for children and families in your local community – take this month to share that information out to the world. Toot your own horn, and let parents and community members see your relevance and importance so that they may join your PTA and help you continue the legacy of our organization.

PTA Hashtags: #PTA4Kids, #AllChildren

Campaign Hashtags: #PTAAdvocacy, #PTALegacyOfAdvocacy

Download the January images here: https://drive.google.com/drive/folders/1Nsig9e9z1w0A0-UfkeHwG0d7UidB0C8S?usp=sharing

Note: only one size of image is needed for all three social media platforms.

Facebook Post	Click Here for Customizable Images
In 1899, PTA urged lawmakers to create a separate juvenile court and probation system for children by passing a resolution to protect children from being incarcerated with adults. Today, PTA members continue to advocate for #allchildren.
In the 1900s PTA members advocated for the creation of child labor laws, allowing children to attend school. From the 1920s through the 1950’s PTA helped enact labor laws ranging from minimum employee age requirements to the minimum wage – still in effect today.
At the first National Congress of Mothers Convocation in 1897, public kindergarten classes and the establishment of daycare centers were two key topics. PTA members continued to focus their advocacy on early childhood education and kindergarten throughout the 20th century. Now over 3.8 million students enroll in kindergarten each year.
Among our earliest advocacy efforts, PTA called for the establishment of a national public health bureau to stem the tide of child mortality caused by childhood illnesses such as measles, whooping cough, and diphtheria. Parent advocacy was rewarded with the establishment of the U.S. Public Health Service in 1913.
As early as the 1920s, PTAs were responsible for expanding school lunch programs. So by the time the 1946 National School Lunch Act, which provides nutritionally balanced, low-cost or free lunches to children, PTA advocates had been working to improve school nutrition for decades.
During the 1960’s PTA worked with the National Council of JuvenileCourt Judges to make the court system more responsive to the needs of at-risk youth. Today, PTA continues to advocate for #allchildren and youth.
Since 1974 PTA members have advocated to protect the rights and meet the needs of students with disabilities. In the decades since, PTA continues to advocate to improve and expand educational opportunities for students with special needs in ADA, IDEA and beyond.
Did you know? PTA members have advocated to protect children from advertisements for decades. First in 1934 for creation of the Federal Communications Commission Act and again in 1990 for the Children’s Television Act. Today, as technology advances, so have PTA’s efforts to protect children from negative influences and ensuring their privacy and personal info is secure.
In the early 2000’s PTA led the charge to include family engagement language in the education law, No Child Left Behind Act. Because of the advocacy efforts of PTA members the federal law governing K-12 education has continued to include strong family engagement policies and programs.
Research demonstrates that when schools practice authentic family engagement, absenteeism is reduced, dropout rates decrease and student achievement and graduation rates go up. In 2018 California State PTA sponsored AB2878, a bill that clearly defined Family Engagement criteria as part of the Priority 3 of California’s Local Control Accountability Plan (LCAP) for schools throughout the state.
In 2019 California State PTA was a sponsor of California’s legislation, SB328, the Late School Start bill. The bill addressed a known public health risk (as defined by American Academy of Pediatrics and the CDC) by providing later school start times that are aligned with the biological sleep needs of middle and high school students.
California State PTA believes that the arts are an integral part of a comprehensive curriculum. Over the past 20 years we have sponsored legislation to bring arts back into schools, created a School Smarts parent education program that uses the arts as a teaching tool, and we have joined forces with CreateCA on a public will campaign to raise awareness around the arts. We have also published a guide to the Visual and Performing Arts Standards to help parents understand the five genres of art and what their children should learn in each grade.
Facebook Cover Image	Download FB Cover

Instagram Post	Click Here for Customizable Images
In 1899, PTA urged lawmakers to create a separate juvenile court and probation system for children by passing a resolution to protect children from being incarcerated with adults. Today, PTA members continue to advocate for #allchildren. #PTAadvocacy #PTALegacyOfAdvocacy
In the 1900s PTA members advocated for the creation of child labor laws, allowing children to attend school. From the 1920s through the 1950’s PTA helped enact labor laws ranging from minimum employee age requirements to the minimum wage – still in effect today. #AllChildren #PTAadvocacy #PTALegacyOfAdvocacy
At the first National Congress of Mothers Convocation in 1897, public kindergarten classes and the establishment of daycare centers were two key topics. PTA members continued to focus their advocacy on early childhood education and kindergarten throughout the 20th century. Now over 3.8 million students enroll in kindergarten each year. #AllChildren #PTAadvocacy #PTALegacyOfAdvocacy
Among our earliest advocacy efforts, PTA called for the establishment of a national public health bureau to stem the tide of child mortality caused by childhood illnesses such as measles, whooping cough, and diphtheria. Parent advocacy was rewarded with the establishment of the U.S. Public Health Service in 1913. #AllChildren #PTAadvocacy #PTALegacyOfAdvocacy
As early as the 1920s, PTAs were responsible for expanding school lunch programs. So by the time the 1946 National School Lunch Act, which provides nutritionally balanced, low-cost or free lunches to children, PTA advocates had been working to improve school nutrition for decades. #AllChildren #PTAadvocacy #PTALegacyOfAdvocacy
During the 1960’s PTA worked with the National Council of JuvenileCourt Judges to make the court system more responsive to the needs of at-risk youth. Today, PTA continues to advocate for #allchildren and youth. #AllChildren #PTAadvocacy #PTALegacyOfAdvocacy
Since 1974 PTA members have advocated to protect the rights and meet the needs of students with disabilities. In the decades since, PTA continues to advocate to improve and expand educational opportunities for students with special needs in ADA, IDEA and beyond. #AllChildren #PTAadvocacy #PTALegacyOfAdvocacy
Did you know? PTA members have advocated to protect children from advertisements for decades. First in 1934 for creation of the Federal Communications Commission Act and again in 1990 for the Children’s Television Act. Today, as technology advances, so have PTA’s efforts to protect children from negative influences and ensuring their privacy and personal info is secure. #AllChildren #PTAadvocacy #PTALegacyOfAdvocacy
In the early 2000’s PTA led the charge to include family engagement language in the education law, No Child Left Behind Act. Because of the advocacy efforts of PTA members the federal law governing K-12 education has continued to include strong family engagement policies and programs. #AllChildren #PTAadvocacy #PTALegacyOfAdvocacy
Research demonstrates that when schools practice authentic family engagement, absenteeism is reduced, dropout rates decrease and student achievement and graduation rates go up. In 2018 California State PTA sponsored AB2878, a bill that clearly defined Family Engagement criteria as part of the Priority 3 of California’s Local Control Accountability Plan (LCAP) for schools throughout the state. #AllChildren #PTAadvocacy #PTALegacyOfAdvocacy
In 2019 California State PTA was a sponsor of SB328, the Late School Start bill. The bill addressed a known public health risk (as defined by American Academy of Pediatrics and the CDC) by providing later school start times that are aligned with the biological sleep needs of middle and high school students. #AllChildren #PTAadvocacy #PTA4Kids #PTALegacyOfAdvocacy
California State PTA believes that the arts are an integral part of a comprehensive curriculum. Over the past 20 years we have sponsored legislation to bring arts back into schools, created a School Smarts parent education program that uses the arts as a teaching tool, and we have joined forces with CreateCA on a public will campaign to raise awareness around the arts. We have also published a guide to the Visual and Performing Arts Standards to help parents understand the five genres of art and what their children should learn in each grade. #AllChildren #PTAadvocacy #PTALegacyOfAdvocacy

Twitter Post	Click Here for Customizable Images
In 1899, PTA urged lawmakers to create a separate juvenile court + probation system by passing a #PTAResolution to protect children from being incarcerated with adults. Today, PTA members continue to advocate for #AllChildren #PTAadvocacy #PTA4Kids #PTALegacyOfAdvocacy
DYK? PTA has advocated for more than a century for Labor Laws. First in the 1900s for the creation of child labor laws, and again from the 1920s -> 1950’s for laws ranging from minimum employee age to minimum wage. #AllChildren #PTAadvocacy #PTA4Kids #PTALegacyOfAdvocacy
In 1897, public kindergarten classes and the establishment of daycare centers were two key topics for the earliest PTA members. We continue to focus our #PTAadvocacy on early childhood education and kindergarten today for #AllChildren #PTA4Kids #PTALegacyOfAdvocacy
DYK? #PTAadvocacy was rewarded with the establishment of the U.S. Public Health Service in 1913 to stem the tide of child mortality caused by illnesses such as measles, whooping cough, and diphtheria. #AllChildren #PTA4Kids #PTALegacyOfAdvocacy
By the time the 1946 National School Lunch Act was passed, which provides nutritionally balanced, low-cost or free lunches to children, PTA advocates had been working to improve school nutrition for decades (since the 1920’s). #PTAadvocacy #AllChildren #PTALegacyOfAdvocacy
During the 1960’s PTA worked with the National Council of Juvenile Court Judges to make the court system more responsive to the needs of at-risk youth. Today, PTA continues to advocate for #AllChildren + youth. #PTAadvocacy #PTA4Kids #PTALegacyOfAdvocacy
Since 1974, PTA members have advocated to protect the rights and to meet the needs of students with disabilities. #PTAadvocacy works to improve + expand opportunities for students with special needs in ADA, IDEA and beyond. #AllChildren #PTA4Kids #PTALegacyOfAdvocacy
PTA has always supported efforts to protect children from negative influences: – 1934: FCC Act – 1990: Children’s Television Act and today, ensuring their privacy + personal info is secure. #AllChildren #PTAadvocacy #PTA4Kids #PTALegacyOfAdvocacy
Because of #PTAadvocacy federal law governing K-12 education has continued to include strong #FamilyEngagement. In the early 2000’s PTA led the charge to include family engagement language in NCLB and ESSA. #AllChildren #PTA4Kids #PTALegacyOfAdvocacy
Authentic family engagement: -reduces absenteeism – decreases dropout rates – improves student achievement + graduations In 2018 PTA sponsored AB2878 defining #FamilyEngagement in CA’s Local Control Accountability Plan (LCAP). #AllChildren #PTAadvocacy #PTALegacyOfAdvocacy
In 2019 California State PTA sponsored SB328, addressing a known public health risk by providing school start times that are aligned with the biological sleep needs of middle and high school students. #AllChildren #PTAadvocacy #PTA4Kids #PTALegacyOfAdvocacy
We believe that #art is an integral part of a comprehensive #education. We have: – advocated for #artsed – created School Smarts – Partnered with @create_ca on a public will campaign – published our VAPA guide #AllChildren #PTAadvocacy #PTA4Kids #PTALegacyOfAdvocacy

BONUS Graphics

Description	Image
Zoom Background: Be PTA Proud in your online meetings!	Download here
Coloring sheets	Download here

December 2020 Monthly Focus: The Gift of PTA

We’ve developed a series of posts and images that you can use around the December theme: The Gift of PTA. Use of the California State PTA Social Media kit is optional and fully customizable, so we hope you will find it useful.

PTA Hashtags: #PTA4Kids #AllChildren #GiftofPTA

Download the December images here: https://drive.google.com/drive/folders/1MMBQre4vyCS0C9J-yT1BphQ1twYtiF0T?usp=sharing

The following posts and images have been developed for you to share on Facebook, Instagram and Twitter through your personal and organization’s social media pages.

Facebook Post	Customizable Images (with your photos or stock images)
When a school community gathers together is it just fun, or is it #familyengagement? We’re celebrating the amazing PTA members that make school communities better this holiday season.
PTA gives the gift of empowering families to be engaged in their children’s education and support their learning, which makes a difference for student success and school improvement.
Celebrating our inclusive, diverse, amazing #volunteers this holiday season and all they do to create equitable schools and communities throughout the year.
PTAs are non-profits supported by State and National organizations with #training, #insurance, and #programs so they can make a difference in your school community.
PTA members shine when they support and collaborate with teachers, staff and administrators locally and at the state level.
School Wish List: Quality Education Family Engagement Art Programs Training for Parent Leaders Scholarships Music Programs Welcoming #AllFamilies Equitable Opportunities for #AllChildren All of this and more is provided by PTA volunteers.
Facebook Cover Image	Download FB Cover

Instagram Post	Customizable Images (with your photos or stock images)
When a school community gathers together is it just fun, or is it #familyengagement? We’re celebrating the amazing PTA members that make school communities better this holiday season. #PTA4Kids #PTA4FamilyEngagement #GiftofPTA
PTA gives the gift of empowering families to be engaged in their children’s education and support their learning, which makes a difference for student success and school improvement. #PTA4Kids #PTA4Families #GiftofPTA
Celebrating our inclusive, diverse, amazing #volunteers this holiday season and all they do to create equitable schools and communities throughout the year. #PTA4Kids #PTA4Schools #GiftofPTA
PTAs are non-profits supported by State and National organizations with #training, #insurance, and #programs so they can make a difference in your school community. #PTA4kids #PTA4Administrators #GiftofPTA
PTA members shine when they support and collaborate with teachers, staff and administrators locally and at the state level. #PTA4kids #PTA4Educators #GiftofPTA
School Wish List: Quality Education Family Engagement Art Programs Training for Parent Leaders Scholarships Music Programs Welcoming #AllFamilies Equitable Opportunities for #AllChildren All of this and more is provided by PTA volunteers. #PTA4Kids #GiftofPTA

Twitter Post	Customizable Images (with your photos or stock images)
When a school community gathers together is it just fun, or is it #familyengagement? We’re celebrating the amazing PTA members that make #school communities better this holiday season. #PTA4Kids #PTA4FamilyEngagement #GiftofPTA
PTA gives the gift of empowering families to be engaged in their children’s education and support their learning, which makes a difference for student success and school improvement. #PTA4Kids #PTA4Families #GiftofPTA
Celebrating our inclusive, diverse, amazing #volunteers this holiday season and all they do to create equitable schools and communities throughout the year. #PTA4Kids #PTA4Schools #GiftofPTA
PTAs are non-profits supported by State and National organizations with #training, #insurance, and #programs so they can make a difference in your school community. #PTA4kids #PTA4Administrators #GiftofPTA
PTA members shine when they support and collaborate with teachers, staff and administrators locally and at the state level. #PTA4kids #PTA4Educators #GiftofPTA
School Wish List: Quality #Education Family Engagement #Art Programs Training for #Parent Leaders Scholarships #Music Programs Welcoming #AllFamilies #Equity for #AllChildren All of this and more is provided by PTA volunteers. #PTA4Kids #GiftofPTA

BONUS – Social Media Support Graphics

Description	Image
Zoom Background: Be PTA Proud in your online meetings!	Download Image

November 2020 Monthly Focus: Thankful for Our Volunteers

The heart of PTA is the amazing men, women, children, teachers, community members, grandparents, and friends who power the PTA. Every level of PTA from the unit advocacy chair all the way to the National PTA President is filled by non-paid volunteers who support the mission of the PTA and want a better world for #allchildren. This month we want to focus on you and all the good that volunteers like you do (and have done for over 120 years).

We’ve developed a series of posts and images that you can use around the November theme: Thankful for our Volunteers. Use of the California State PTA Social Media kit is optional and fully customizable, so we hope you will find it useful.

PTA Hashtags: #PTA4Kids #AllChildren

Campaign Hashtags: #PTAProud #PTAVolunteers #Thankful4PTAvolunteers

Download the November images here: https://drive.google.com/drive/folders/1sCvwcg9iBmkV5N2JC71dWLqRJv1NGKxN?usp=sharing

The following posts and images have been developed for you to share on Facebook, Instagram and Twitter through your personal and organization’s social media pages.

Facebook Post	Customizable Images (with your photos or stock images)
Parents and caregivers at our school have given over ________ hours of service last year to make our school better. We are thankful for so many volunteers who improve the lives of children in our community.	Note: Use your Annual Historian Report to get those numbers
Did you know that PTA positions from the room parent chair all the way to the National PTA President are filled by non-paid volunteers? We are thankful for each and every volunteer who has made a difference in the lives of children.
In this year when it’s so easy to feel isolated, joining PTA can help you feel connected to a larger group in your community — a group with a proud 123-year history. We are thankful for every single volunteer PTA member today and always. #PTA4kids
Our adult volunteers are not the only ones doing great things for their school. We want to recognize all of the students who also volunteer their time serving the PTA/PTSA. Students benefit from volunteering. Studies show that when our students volunteer it helps their self-esteem and self-confidence. We are thankful for our students who volunteer their time and talents to the PTA.
As if you needed one more reason to volunteer your time with the PTA — did you know that people who give their time to others might benefit from lower blood pressure, a longer lifespan, and improved mental health? Those good feelings we get from helping kids in our communities can also lead to lower levels of stress, depression and anxiety. We give thanks for every PTA volunteer and wish you health and happiness in this season of gratitude.
Volunteering gives you a sense of purpose. California State PTAs mission is to positively impact the lives of children and families and our volunteers turn that mission into reality! There is still more work to do, so we invite you to join us ____. We give thanks for all of our members — whether they live locally or far away.	Note: insert your membership link
Facebook Cover Image	Download FB Cover

Instagram Post	Customizable Images (with your photos or stock images)
Parents and caregivers at our school have given over ________ hours of service last year to make our school better. We are thankful for so many volunteers who improve the lives of #allchildren in our community.	Note: Use your Annual Historian Report to get those numbers
Did you know that PTA positions from the room parent chair all the way to the National PTA President are filled by non-paid volunteers? We are thankful for each and every volunteer who has made a difference in the lives of children.
In this year when it’s so easy to feel isolated, joining PTA can help you feel connected to a larger group in your community — a group with a proud 123-year history. We are thankful for every single volunteer PTA member today and always. #PTA4kids
Our adult volunteers are not the only ones doing great things for their school. We want to recognize all of the students who also volunteer their time serving the PTA/PTSA. Students benefit from volunteering. Studies show that when our students volunteer it helps their self-esteem and self-confidence. We are thankful for our students who volunteer their time and talents to the PTA.
As if you needed one more reason to volunteer your time with the PTA — did you know that people who give their time to others might benefit from lower blood pressure, a longer lifespan, and improved mental health? Those good feelings we get from helping kids in our communities can also lead to lower levels of stress, depression and anxiety. We give thanks for every PTA volunteer and wish you health and happiness in this season of gratitude.
Volunteering gives you a sense of purpose. California PTAs mission is to positively impact the lives of children and families and our volunteers turn that mission into reality! There is still more work to do, so we invite you to join us. We give thanks for all of our members — whether they live locally or far away.	Note: insert your membership link

Twitter Post	Customizable Images (with your photos or stock images)
#PTAVolunteers have given over ________ hours of service last year to make our school better. We are #Thankful for so many volunteers who improve the lives of #AllChildren in our community. #PTA4kids	Note: Use your Annual Historian Report to get those numbers
Did you know that PTA positions from the room parent chair all the way to the National PTA President are filled by non-paid volunteers? We are #Thankful for each and every #PTAvolunteer who has made a difference in the lives of #AllChildren #PTA4kids
In this year when it’s so easy to feel isolated, joining PTA can help you feel connected to a larger group in your community — a group with a proud 123-year history. We are thankful for every single volunteer PTA member today and always. #PTA4kids
We want to recognize all of the students who volunteer their time serving in PTSA. Students benefit from volunteering. Studies show that when students volunteer, it helps their self-esteem and self-confidence. We are thankful for our students who volunteer their time and talents to the PTA.
DYK? People who give their time to others might benefit from lower blood pressure, a longer lifespan, and improved mental health? We give thanks for every PTA volunteer and wish you health and happiness in this season of gratitude. #PTA4kids
We give thanks for all of our members — whether they live locally or far away. The @CaliforniaPTA mission is to positively impact the lives of children + families. Our volunteers turn that mission into reality, daily! We invite you to join us ____ #PTA4kids

BONUS – Social Media Support Graphics

This month we have a fun Zoom background for you to use in your meetings and a viral campaign to help your parents thank volunteers.

Description	Image
Viral Social Media Sheet: Thank you volunteers!	Download Images
Zoom Background: Be PTA Proud in your online meetings!	Download Images

October 2020 Monthly Focus: Diversity, Equity and Inclusion

https://www.pta.org/home/run-your-pta/Diversity-Equity-Inclusion
https://www.raceforward.org/practice/tools/racial-equity-impact-assessment-toolkit

Diversity, Equity and Inclusion shouldn’t just be buzzwords that we toss around at our PTA meetings– it should be a true focus for our units, councils and districts. If we truly believe in the mission of PTA– to positively impact the lives of ALL children and families– we must do our part to ensure that our PTAs, our schools, our communities, our nation and our world are as inclusive and equitable as possible.

We’ve developed a series of posts and images that you can use around the October theme: Diversity, Equity and Inclusion. Use of the California State PTA Social Media kit is optional and fully customizable, so we hope you will find it useful.

PTA Hashtags: #PTA4Kids #AllChildren

Campaign Hashtags: #SmallChangesBigImpact #GlobalDiversityAwarenessMonth

Download the October images here: https://drive.google.com/file/d/1S8ms4JxxPMyTUetFaRM7zm6eqi6RiI57/view?usp=sharing

The following posts and images have been developed for you to share on Facebook, Instagram and Twitter through your personal and organization’s social media pages.

Facebook Post	Customizable Images (with your photos or stock images)
In PTA, we believe #allchildren are part of a school community. This #globaldiversityawarenessmonth, join us and become an advocate for kids.	Inclusion Download FB images
In PTA, we believe #allchildren should feel welcomed as part of an integrated, diverse school community. This #globaldiversityawarenessmonth, join us and become an advocate for kids.	Community Download FB images
In PTA, we believe #allchildren, regardless of sexual orientation, gender identity or gender expression belong in school. This #globaldiversityawarenessmonth, join us and become an advocate for kids.	LGBTQIA+ Download FB images
In PTA, we believe#allchildren, regardless of language spoken, belong in school. This #globaldiversityawarenessmonth, join us and become an advocate for kids.	Linguistic Diversity Download FB images
In PTA, we believe #allchildren should see people who look like them in novels, movies and text books. This #globaldiversityawarenessmonth, join us and become an advocate for kids.	Representation Download FB images
In PTA, we believe#allchildren deserve fairness in resources, opportunities and outcomes. This #globaldiversityawarenessmonth, join us and become an advocate for kids.	Equity Download FB images
Facebook Cover Image	Download FB Cover

Instagram Post	Customizable Images (with your photos or stock images)
In PTA, we believe #allchildren are part of a school community. This #globaldiversityawarenessmonth, join us and become an advocate for kids.	Inclusion Download IG images
In PTA, we believe #allchildren should feel welcomed as part of an integrated, diverse school community. This #globaldiversityawarenessmonth, join us and become an advocate for kids.	Community Download IG images
In PTA, we believe #allchildren, regardless of sexual orientation, gender identity or gender expression belong in school. This #globaldiversityawarenessmonth, join us and become an advocate for kids.	LGBTQIA+ Download IG images
In PTA, we believe#allchildren, regardless of language spoken, belong in school. This #globaldiversityawarenessmonth, join us and become an advocate for kids.	Multi-Lingual Download IG images
In PTA, we believe #allchildren should see people who look like them in novels, movies and text books. This #globaldiversityawarenessmonth, join us and become an advocate for kids.	Representation Download IG images
In PTA, we believe #allchildren deserve fairness in resources, opportunities and outcomes. This #globaldiversityawarenessmonth, join us and become an advocate for kids.	Equity Download IG images

Twitter Post	Customizable Images (with your photos or stock images)
In PTA, we believe #allchildren are part of a school community. This #globaldiversityawarenessmonth, join us and become an advocate for kids.	Inclusion Download Twitter images
In PTA, we believe #allchildren should feel welcomed as part of a integrated, diverse school community. This #globaldiversityawarenessmonth, join us and become an advocate for kids.	Community Download Twitter images
In PTA, we believe #allchildren, regardless of sexual orientation, gender identity or gender expression belong in school. This #globaldiversityawarenessmonth, join us and become an advocate for kids.	LGBTQIA+ Download Twitter images
In PTA, we believe#allchildren, regardless of language spoken, belong in school. This #globaldiversityawarenessmonth, join us and become an advocate for kids.	Multi-Lingual Download Twitter images
In PTA, we believe #allchildren should see people who look like them in novels, movies and text books. This #globaldiversityawarenessmonth, join us and become an advocate for kids.	Representation Download Twitter images
In PTA, we believe#allchildren deserve fairness in resources, opportunities and outcomes. This #globaldiversityawarenessmonth, join us and become an advocate for kids.	Equity Download Twitter images

BONUS – Social Media Support Graphics

We know you/your PTA communicate by newsletter, have websites and use other digital tools that need graphics. So we’ve included some additional graphics for you below. Plus we are sharing a new Zoom background!

Description	Image
Newsletter/Website Clipart to help you promote this month’s theme on all your channels.	Download Images
Zoom Background: Be PTA Proud in your online meetings!	Download Images

Other materials on Diversity, Equity and Inclusion:

September 2020 Monthly Focus: Spotlight on the Arts

Even in this new world of distance learning, schools must provide students with a full curriculum — and a full curriculum includes the arts. California law specifies that the arts should include instruction (in grades 1-6) or courses (in grades 7-12) in four disciplines: dance, drama and theater, music, and visual arts.

Fall is Reflections season! Take this opportunity to share with our families what exactly this PTA arts program is, how to enter, and the benefits of participation. Also this can be a great springboard to encourage your school families to advocate for more arts programming at your school.

We’ve developed a series of posts and images that you can use around the September theme: Spotlight on the Arts. Use of the California State PTA Social Media kit is optional and fully customizable, so we hope you will find it useful.

PTA Hashtags: #PTA4Kids #AllChildren

Campaign Hashtags: #PTAReflections #AchieveWithArts

Download the September images here: https://drive.google.com/drive/folders/1EKklTjdPyoVW0dOUHWRbTQjqdEgkjtby?usp=sharing

The following posts and images have been developed for you to share on Facebook, Instagram and Twitter through your personal and organization’s social media pages.

Facebook Post	Image Sample
Did you know that in addition to the five grade-level divisions, there is also a non-judged PTA Reflections Special Artist division that celebrates student artists with special needs?	Opportunity Download FB images
PTA Reflections connects students to the arts, from selecting the theme to creating the artwork. This year’s theme “I matter because” was suggested by California student Rylee, from Burney Elementary School PTA! Two years ago she won the theme contest– which your student can enter any time between September 1st and November 1st. https://capta.org/programs-events/reflections/theme-search/	Connection Download FB images
PTA Reflections increases community awareness of the importance of arts in education. Students can express their response to this year’s theme in any of the following categories: visual arts, photography, dance choreography, literature, film production, and music composition.	Engagement Download FB images
The arts are critical to our students, especially during this time of uncertainty. Studies show how arts education not only decreases feelings of anxiety and depression but also improves all-around academic performance. Advocate for more arts in your school.	Advocacy Download FB images
For the first time ever, students can submit their Reflections entries online to their school– allowing them to participate whether they are doing distance learning, hybrid or in-person.	Equity Download FB images
For over 50 years National PTA’s Reflections program has provided opportunities for recognition and access to the arts which boost student confidence and success in the arts and in life. Each year, over 300,000 students in Pre-K through Grade 12 create original works of art in response to a student-selected theme.	Legacy Download FB images
Facebook Cover Image	Download FB Cover

Instagram Post	Image Sample
Did you know that in addition to the five grade-level divisions, there is also a non-judged #PTAReflections Special Artists division that celebrates student artists with #specialneeds? #artforall #artseducation #AchieveWithArts #PTA4kids	Opportunity Download IG images
#PTAReflections connects students to the arts, from selecting the theme to creating the artwork. This year’s theme “I matter because” was suggested by California student Rylee, from Burney Elementary School PTA! Two years ago she won the theme contest– which you can enter any time between September 1st and November 1st. https://capta.org/programs-events/reflections/theme-search/ #artforall #artseducation #AchieveWithArts #PTA4kids	Connection Download IG images
#PTAReflections increases community awareness of the importance of arts in education. Students can express their response to this year’s theme in any of the following categories: visual arts, photography, dance choreography, literature, film production, and music composition. #artforall #artseducation #AchieveWithArts #PTA4kids	Engagement Download IG images
The #arts are critical to our students, especially during this time of uncertainty. Studies show how #artseducation not only decreases feelings of anxiety and depression but also improves all-around academic performance. Advocate for more arts in your school. #artforall #AchieveWithArts #PTA4kids	Advocacy Download IG images
For the first time ever, students can submit their #PTAReflectionss entries online to their school– allowing them to participate whether they are doing distance learning, hybrid or in-person. #artforall #artseducation #AchieveWithArts #PTA4kids	Equity Download IG images
For over 50 years National PTA’s Reflections program has provided opportunities for recognition and access to the arts which boost student confidence and success in the arts and in life. Each year, over 300,000 students in Pre-K through Grade 12 create original works of art in response to a student-selected theme. #PTAReflections #artforall #artseducation #AchieveWithArts #PTA4kids	Legacy Download IG images

Twitter Post	Image Sample
Did you know that in addition to the 5 grade-level divisions, there is also a non-judged #PTAReflections Special Artists division that celebrates student artists with #specialneeds? #artforall #PTA4kids	Opportunity Download Twitter images
DYK? This year’s #PTAReflections theme “I matter because” was suggested by a California elementary student 2 years ago! Your student can enter the contest with a suggested theme (before 11/1/20) capta.org/programs-events/reflections/theme-search/ #PTA4kids	Connection Download Twitter images
#PTAReflections increases community awareness of the importance of #artseducation. Students can express themselves in any of the following categories: visual arts 🖼️ photography 📷 dance choreography 💃🏽 literature ✍🏼 film production 🎬 music composition 🎼 #PTA4kids	Engagement Download Twitter images
The #arts are critical to our #students, especially during this time of uncertainty. Studies show how #artseducation not only decreases feelings of anxiety and depression but also improves all-around academic performance. Advocate for more arts in your school! #PTA4kids	Advocacy Download Twitter images
For the first time ever, students can submit their #PTAReflectionss entries online to their school– allowing them to participate whether they are doing distance learning, hybrid or in-person. #artforall #artseducation #AchieveWithArts #PTA4kids	Equity Download Twitter images
For over 50 years @NationalPTA Reflections program has provided opportunities for recognition and access to the arts which boost student confidence and success in the arts and in life. #PTAReflections #artforall #artseducation #AchieveWithArts #PTA4kids	Legacy Download Twitter images
Twitter Cover Image	Download Twitter cover

BONUS – Social Media Support Graphics

Description	Image
Reflections Zoom Background: Be PTA Proud in your online meetings!	Download Images

Materials from the California State PTA Reflections Committee and National PTA:

General Reflections Flier — available in English and Spanish
“I Matter Because…” call for entries poster: English (small) English (large) Spanish (small) Spanish (large)
Reflections logo — available in multiple formats (JPEG, EPS, PNG)
Category images
Themed images
- “I Matter Because…” graphic (text only): English
- “I Matter Because…” Facebook cover image: English Spanish
- “I Matter Because…” Instagram post image: English Spanish

“I Matter Because…” Twitter post image: English Spanish

PRESS RELEASE TEMPLATE

Click here to download a Reflections Program press release template, which you can modify/build on to suit your unit.

August 2020: Back to School Season and Membership Drive

As we head back to school — whether in person, virtually, or a hybrid version – PTA leaders are focusing on communicating about membership. Why should you join the PTA? What value is there in membership? How can someone join your unit?

PTA Hashtags: #PTA4Kids #AllChildren

Campaign Hashtags: #EveryMemberMatters #MembershipDrive #JoinPTA #PTAProud

Download the August images here: https://drive.google.com/drive/folders/1EKklTjdPyoVW0dOUHWRbTQjqdEgkjtby?usp=sharing

The following posts and images have been developed for you to share on Facebook, Instagram and Twitter through your personal and organization’s social media pages.

Facebook Post	Image Sample
PTA funding often brings the arts, science and other community enrichment programs that school budgets often don’t fully cover at your school site. Join PTA and support your school!	Opportunity Download FB images
Joining the PTA helps to give you access to your child’s school. PTA meetings are resources for information from the principal, staff and other key school officials. You will be a more connected parent by joining your school’s PTA.	Connection Download FB images
There are perks to joining the PTA. State and National PTA offer discounts to businesses just for being a member of the PTA! Preview the many options on our website: https://capta.org/join/member-perks/	Discounts Download FB images
Joining PTA lends your voice with over 700,000 parents across the state in matters of advocacy for children. In these times of budget cuts, the California State PTA works diligently with local and state legislators to keep cuts away from education.	Advocacy Download FB images
Whether you are looking for science activities to #discovertogether, for info on family engagement at school, or how to understand your school district’s Local Control Accountability Plan (LCAP), our PTA member-supported website has resources that all parents and families can use. #PTA4kids #everymembermatters	Resources Download FB images
PTA is an organization that has been working on behalf of children and families for over 120 years. Child labor laws, school lunches, kindergarten– all these things came to be as a result of PTA advocacy. Be a part of this amazing legacy by joining your PTA today.	Legacy Download FB images
Cover Image	Download FB Cover

Instagram Post

Image Sample

PTA funding often brings the arts, science and other community enrichment programs that school budgets often don’t fully cover at your school site. Join PTA and support your school! #PTA4kids #everymembermatters

Opportunity

Joining the PTA helps to give you access to your child’s school. PTA meetings are resources for information from the principal, staff and other key school officials. You will be a more connected parent by joining your school’s PTA.

#PTA4kids #everymembermatters

Connection

There are perks to joining the PTA. State and National PTA offer discounts to businesses just for being a member of the PTA! Preview the many options on our website: https://capta.org/join/member-perks/

#PTA4kids #everymembermatters

Discounts

Joining PTA lends your voice with over 700,000 parents across the state in matters of advocacy for children. In these times of budget cuts, the California State PTA works diligently with local and state legislators to keep cuts away from education.

#PTA4kids #everymembermatters

Advocacy

Whether you are looking for science activities to #discovertogether, for info on #familyengagement, or the Local Control Accountability Plan #LCAP, member-supported capta.org has resources that all parents and families can use. #PTA4kids #everymembermatters

Resources

PTA is an organization that has been working on behalf of children and families for over 120 years. Child labor laws, school lunches, kindergarten– all these things came to be as a result of PTA advocacy. Be a part of this amazing legacy by joining your PTA today. #PTA4kids #everymembermatters

Legacy

Twitter Post

Image Sample

PTA funding often brings the #arts, #science and other community enrichment programs that school budgets often don’t fully cover at your school site. Join PTA and support your school! #PTA4kids #everymembermatters

Opportunity

Joining the PTA helps to give you access to your child’s #school. PTA meetings are resources for information from the principal, staff and other key school officials. You will be a more connected #parent by joining your school’s PTA.

#PTA4kids #everymembermatters

Connection

There are perks to joining the PTA. State and National PTA offer discounts to businesses just for being a member of the PTA! #PTAMemberPerks Preview the many options on our website: capta.org/join/member-perks

#PTA4kids #everymembermatters

Discounts

Joining PTA adds your voice to over 700,000 CA parents to #advocate for #AllChildren. In these times of budget cuts, the California State PTA works diligently with local and state legislators to keep cuts away from #education and children.

#PTA4kids #everymembermatters

Advocacy

Resources

We have been working on behalf of children and families for over 120 years.

#Childlaborlaws #schoollunch #kindergarten

and more came to be as a result of #PTAadvocacy. Be a part of this amazing legacy by joining PTA today.

Legacy

Twitter Profile Cover Photo