Visual clues are often the easiest way for people to recognize a product or organization that they trust. Think about the brands you regularly buy. Whenever you purchase clothing, food or toys, the company’s logo on the package represents all that you may like or dislike about the products you buy. An organization’s logo does the same thing.
PTA has established guidelines for the proper use of the PTA name, logo and tagline (everychild.onevoice). When used properly, PTA’s logo and tagline create a consistent message, help unify all PTAs, and sets PTA apart from the competition.
The success of our PTA brand identity system depends on all PTAs’ adherence to the established guidelines. The following guidelines are provided to establish a uniform, effective system for PTAs to use in order to maintain a consistent, visual style and brand identity for all PTA-produced materials.